Your Weekly Music/Entertainment Industry Social Media Wrap-Up (March 3)

Here’s What’s Happened Over The Last Week

Your Weekly Music/Entertainment Industry Social Media Wrap-Up (March 3)

Your Must-Read of the Week:


Zoë Keating Shares Digital Music Revenue Report, YouTube Results Reveal Unrealized Potential

Zoe Keating is a cellist and composer (and mom) who is the ultimate DIY musician.  How much do people like her make from YouTube and Pandora and Spotify?  Click on the link and you’ll see.  She releases her income for all of us to see and analyze.  What strikes you the most when you look?

Your Must-Listen of the Week:

Katy Perry’s Perfect Game

How much money does Katy Perry really make from her music?  And what about her producers?  Oh, and her label too?  Here’s a 4-minute podcast from Planet Money that will entertain the inquisitive portion of your brain.  Click on the link to hear.

Other Items Worth Your Retinal Focus:

This Wednesday: Music Biz 101 & More Radio Show

Your wait is almost over.  This Wednesday, March 5th, you can listen to Dr. Marcone and Professor Philp chat with Dr. E. Michael Harrington, an intellectual property expert who knows everything about copyright infringement (think “Blurred Lines” vs. Marvin Gaye).  Click on the link or pic above so you can stream this live.  Call us or tweet us: @MusicBiz101wp with questions!

‘Let It Go’: A Global Hit In Any Language

This winter’s big hit from the movie Frozen isn’t just a hit in America.  Part of Disney’s strategy was to localize the film and soundtrack for other countries.  Click on the link to hear a report, and see a video, about how “Let It Go” has been recorded in 41 different languages.  What’s is your takeaway from that?

Yahoo Aims to More Deftly Blend Ads With Content

Insert the word “radio” into this discussion and you’ll understand how this article (click on the pic) relates to music & entertainment.  This discussion of advertising on the web is totally relevant to you: Pandora, Spotify, YouTube, Tumblr, Twitter – they’ve all got advertising.  If you understand this article, you’ll understand the business into which you dream to thrive.

Inside Radio: Country Overtakes CHR

Do you listen to Nash-FM (94.7)?  It’s helping lead the triumph of Country Music over Pop and CHR (contemporary hit radio).  If you don’t know anything about Country music, run to Spotify, click on Discover, and find a list of Country songs to click upon.  Then listen.  It won’t hurt you.  Hey, you may even like something.  Like it or hate it, you just might understand why it’s on top now.

How To Get A Job At Google

If you’re into someday working at Google (remember, they own YouTube and Play), read this.  If you don’t care about Google, read this and substitute the name of your dream company (even if it’s your own).  The key takeaway from this: “The world only cares about — and pays off on — what you can do with what you know (and it doesn’t care how you learned it). And in an age when innovation is increasingly a group endeavor, it also cares about a lot of soft skills — leadership, humility, collaboration, adaptability and loving to learn and re-learn. This will be true no matter where you go to work.”

Inside The Swedish Gaming Mafia That That Produced Minecraft And Candy Crush Saga

Insert the word “music” every time you see the word “game” in this article and you’ll see how important the mobile consumer is today.  It’s also interesting to see the term “data scientist.”  If you don’t think labels are getting these people, you forgot about why 300 teamed with Twitter and Warner with Shazam.  Click, read and be merry.

“The Greatest Ears In Town” – A WPU Music Management Seminar Told In Tweets

Last Tuesday night, Joe Mardin, son of legendary arranger/producer Arif Mardin, took questions after a viewing of the documentary he produced about his father called “The Greatest Ears In Town.”  If you missed it, here’s a recap of the seminar told entirely in tweets.

Bookmark This!! (Other Stuff To Click On & Read If You Like What’s Above)

Questlove On How To Find Music You’ll Fall In Love With

The Top 40 Charts By Gender (a cool graph at what boys & girls like – or don’t)  Thanks, Doc Marcone!

Music DIY Goes Digital

Video: Bruno Mars’ Big Bucks

43 Second Video: The Most Watched TV Show of All-Time (hint – it’s not the Super Bowl)

Hear Every State’s Favorite Band (thanks, Matt Manning!)

Finally…

Like this newsletter?  Do you have some information you’d like added in next week’s edition?  Just hit reply and let me know.

Or…

Check out our website, MusicBiz101WP.com.  Got a contribution?  Wanna write a blog post once a week/month/semester?  Submissions are welcome.

Until next week (or our next class),

Professor Philp

Connect with me HERE on LinkedIn.

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