(Last week, we wrote this. “This past year’s Music Business Expert-In-Residence, John Boulos, is leaving his gig as EVP of Promotion at Atlantic Records. Click on the pic to read the article about John’s impending departure. We wish him all the best and, actually, will see him on Monday. We hope to display the picture of our engrossing bear hug in this space next week.” Here’s your bear hug. You’re welcome.)
Our next Music Biz 101 & More radio show
will be this Wednesday, July 4th. Our 8pm show will feature Matthew Adell, Chief Digital Officer of Native Instruments.
This interview was recorded in Nashville last month, so we know what happens in it. The guy is really smart. In fact, he’s a level above Philp & Marcone when it comes to the stuff he talks about. But, in an interesting twist, student interview Matthew Kerr not only keeps up, but takes over in dramatic fashion.
If you don’t know what Native Instruments is all about, that’s fine. Listen a bit and you’ll be surprised at what you learn. If you do know about Native Instruments and that whole scene, you’re going to love this interview.
Stream the show live on Wednesday HERE!
Remember John Boulos? Yes, you do. He was our Expert-In-Residence at the good ole University of William Paterson this past academic year. We gave him a plaque to make him feel special. Because he added to our program, which made us feel special. The students too.
We want to include this picture of Professor David Kirk Philp (left) and Doc Esteban Marcone (far right, but not politically) with Boulos because, well, you need eye candy.
Meanwhile, our Twitter account stays alive and active. Have a question about anything? Tweet us: @MusicBiz101wp
Short email this week. Scroll down. There’s more great stuff below.
Your Professor David Kirk Philp
Managing Your Band – 6th Edition is out! Did you buy it?!?
40% discount. Hurry!
First of all, this article is from a British (Go Brexit! Wait. Wha?) website, hence the “realised” spelling and hyphen between “No” and “One.” There. That’s straight.Now…You should read this, the only article in our roundup thing this week. It will open your mind and show you how bakers can use their business talents to improve a completely different industry. Read this:”Rule one of running a local bakery: make sure the product is better than anyone else’s. Rule two of running a local bakery: don’t scrimp on the deal you cut your suppliers, or it will impact their loyalty and motivation. And rule three of running a local bakery: target your marketing to your key captive clientele.”
Here’s another quote: “We invest in quality people and quality content, and then we invest in amplifying that content. If you amplify content that’s rubbish, you will get rubbish results.”
This fella’s ideas have worked for him. They may not work for everybody. But some version of them may work for you. That’s why you have to keep reading, keep thinking, keep trying, keep failing, and then keep trying again. Click. Read. Do better.
(Ben Weinman, Kimbra’s manager and former Dillinger Escape Plan guitarist, with a WPU MBA class in 2018.)
We sent this out a couple of weeks ago, but wanted to reinforce the great work of the faculty, guests, mentors, partners, and students that have led to Billboard Magazine named William Paterson University’s Music Biz program one of the country’s best.
Click HERE to read all about it.
Voice activation expert. Song monetizer. Personal documenitarian. Playlist promoter. Multimedia marketer.
Yes, these are jobs in music. Yes, people make a living doing these jobs, and 43 more. If you want to get into the industry, or if you’re already in it, this article is the definition of a Must Read. I bet those of you who are creative can think up another 3, 5, 10 new jobs that could make sense for you as you peruse this.
Don’t skip this. Don’t be just a dreamer. Be a doer. This will help.
Great guests are coming over the next few months to your Music Biz 101 & More radio show.
July 25 – Matthew Adell – Chief Digital Officer, Native Instruments
August 1 – Erin Anderson – Artist Manager
August 8 – Kimberly Williams – VP, Synch Licensing
Tune in at 8 PM each Wednesday for some great, FREE music biz talk.
For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.
Professor David Philp is Assistant Professor Music & Entertainment Industries and Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.