Our next Music Biz 101 & More radio show
will take place Wednesday, February 28th at 8pm and feature Alex Fletcher of Fletcher Artist Management. He and his team manage a large stable of Classical vocalists. How is personal management different in the Classical world from the mainstream world? He’ll give us the 411 on that.
In the meantime, absorb the beautiful voices and stimulating conversation from every podcast we’ve done HERE.
Now keep scrolling down. There’s more. Lots more. Go on now. Scroll…
Doc Marcone has been following this for the last year and a half. In 2016, Kanye West cancelled his Saint Pablo tour for medical reasons. Since then, his camp and the tour’s insurer have been battling in the press and court to determine how much money, if any, Kanye would receive as a result of the cancellation.
Read the article to see what happened.
This is an interesting article spurred on by a comment by Matthew Knowles, who commented that his daughter, Beyoncé , has benefited in the music industry because of the lightness of her skin. This article is well researched and reflects on members of British boy band JLS, Halle Barry, Dora The Explorer, and more. Worth a read to get a sense of how race (still) fits in with the greater music and entertainment industry.
Thanks to Doc Marcone for the tip on this.
This Week’s Sexual Harassment News
If you scrolled through the posts in Billboard Biz this week, which I just did, you may be struck at the trend of sexual harassment suits, allegations, and denials over the past week. Not to be snarky, but if you’re keeping score at home, here’s what happened in this space over the past days:
Ernie Martinez is the National Director of Digital Content for a company called Alpha Media. He’s been in the entertainment biz for the last 20 years, since he started as an intern at 18 years old. He has some great points about digital marketing how that can drive revenue.
Some key points:
“There is so much more opportunity to get your brand in front of bigger audiences on social and promote your priorities — but also being careful that you do not “build your house on rented land.” Meaning, do not be dependent on one or two platforms that some one else owns. This opens you up to a ton of risk as these places can, and have, changed the rules. These platforms will always do what is best for them, just like any other business.”
“…you have to be smart when placing these strategic bets. You can’t just jump in head first without knowing what you want to achieve.”
So click, read, and enjoy.
The movie is #1. The soundtrack is #1. Why is “Black Panther” the envy of every filmmaker and studio in the world right now? Maybe because of the marketing. Give this article a look. Here’s a key, simple thought:
If you’re very selective about your target market, and you’ve got a great product, and you win over that target audience, they’ll tell other people. They become your acolytes. And that’s what happened with “Black Panther.”
Keep scrolling down. There’s more great stuff below.
Your Professor David Kirk Philp
Managing Your Band – 6th Edition is out! Did you buy it?!?
Your dear Doc Marcone and Professor Philp talked about the biz and bands and management last Friday at the Millennium Conference in Harrisburg.
This guy, Rav…
And this guy, Jase…
But you can buy it now. 40% discount. Hurry!
Great guests are coming over the next few months to your Music Biz 101 & More radio show.
February 28 – Alex Fletcher, Fletcher Artists Management
March 7 – Liz Lewis, Warner Bros. Records VP Creative Synch for Advertising & Gaming
March 28 – James Donio, President Music Biz Association
April 25 – Antony Bruno, Royalty Exchange Director of Communications
Tune in at 8 PM each Wednesday for some great, FREE music biz talk.
For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.
Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band: 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.