Why? Any musician needs to know that the record deal is not the holy grail of the music biz like it was years ago. Marcone & Philp will discuss the importance of CREATIVE merch and live gigs plus the value of playlist optimization. If you’re going to NAMM, this is a must-see for your agenda.
Stephen F. Marcone & David Philp
Friday, January 23
Master Class (202 A)
Today’s up-and-coming musicians need to think like entrepreneurs. This session will cover strategic planning, merchandising, getting others to promote your shows, sponsorships, social media bootstrapping (not just Likes, but “Playlist Maximization”), and crowd funding.
WHO ARE MARCONE & PHILP?
Stephen F. Marcone Ed.D – In the late 1960’s and early 70’s, as a trumpet player in a rock music group, Stephen Marcone recorded for Epic Records and toured the country taking an active role in the creative and managerial aspects of the ensemble. In 1973, he joined the faculty of the School of Music at Syracuse University and stayed until 1984. During that time, he was also Vice President of the Syracuse Musicians Association (Local #78). In 1984, he came to the William Paterson University of New Jersey where he was Chairperson of the Music Department for 15 years, and recently, for two years, was Interim Dean of the College of the Arts and Communication.
Dr. Marcone has written articles for numerous publications and has lectured at: the Hartt School of Music, NYU and many National and Regional Conferences. He is the author of Managing Your Band, in its 5th edition, and is a frequent lecturer for the NJ Council on the Humanities. Each summer Marcone conducts the university’s Summer Jazz Ensemble. Professor Marcone is the co-host of Music Biz 101 & More, a free advice music business talk show that airs on WPSC: Brave New Radio each Wednesday night at 8:00 EST and is available as a downloadable podcast on Stitcher.com. He holds a B.A., M.M., and Ed.D. from Syracuse University.
David Philp, MBA – David Philp has over 20 years of experience in the music & entertainment industry working for PolyGram Records, PolyGram Video, the Universal Music Group, New Video, independent television programming, and Greater Media Broadcasting. He has published three books, currently plays drums (and sings, a little) in two bands, and has founded multiple entertainment startups, including YouChoose Music, a live events company that raises incremental funds for non-profits.
David began teaching at William Paterson University as an adjunct in 1999 after receiving his MBA in Marketing from Pace University. He is now a full-time Assistant Professor in the Music Management & Pop Music programs at WPU teaching about music in social media and the structure and content of the music & entertainment industry. He is the co-host of Music Biz 101 & More, a free advice music business talk show that airs on WPSC: Brave New Radio each Wednesday night at 8:00 EST and is available as a downloadable podcast on Stitcher.com. Professor Philp has one wife and two children.