We’re going to offer a weekly giveaway here starting now. No purchase necessary. Here’s all you gotta do, in the words of WMG College Representative Kellyn Barnes:
“Stream “Marmalade” or “Glorious” by Macklemore, “Legends” by Sleeping with Sirens, or “Giants” by Lights on Spotify. Then screenshot it and send it to Kellyn.Barnes@wmg.com.”
There! That’s pretty easy!!
But what’s the point? The goal is to increase streams of their music. If you stream one of these songs and like it, that means you’ll stream it more and probably tell somebody about it. Then that person may stream it. And they’ll share it with others. And so on. And so on. Word of mouth is very powerful. This is ground zero. Let’s see how this goes.
By the way, this is how promotions should work. You should try to get some sort of tangible benefit from them. Don’t settle for “marketing” or “exposure.” When you’re on a shoestring budget, you don’t have time or resources for those blurry items. Get streams. Get views. Get something real.
By the way, did you know Warner Music had their own college-based website, called Warner U? Now you do.
Follow Kellyn on Instagram and Twitter under the handle @wmg_wayne
For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.
Professor David Philp is Assistant Professor Music & Entertainment Industries and Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.