Music Biz 101 & More is the only FREE advice talk show in America broadcast & podcast on college radio that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.
Music Business Consultant Jerry Lembo – Music Biz 101 & More: The Podcast
In this episode of the Music Biz 101 & More radio show, music business consultant Jerry Lembo describes exactly what a “music business consultant” is, the value of networking, and NBC’s ‘The Voice.’ Jerry and student co-host Danny Spadaro speak about private auditions for the show, what happens once you pass the audition, and what artists can do once they’re no longer on the show.
Browse through our recap below and listen to the podcast at the bottom of the page.
Your Intro Theme: The Ally Mac Project – “The World Is Ours”
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We make introductions in the beginning and talk about our website and social channels. We also talk about this:
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We give Dr. Stephen Marcone, the mastermind behind Music Biz 101 & More, a giant mental kiss at the top of the show. Doc Marcone couldn’t be with us during this show, and we suffered because of it. Then, we introduced Phillip Gorokhovsky, who has been (or had been once you read this) the producer of the radio show for it’s first two seasons. This was Phillip’s last show.
At 4:30, we introduce our student co-host, Danny Spadaro, a Popular Music Studies major at William Paterson University. We’ll hear a lot from Danny later on in the show when he speaks about his experience on NBC’s ‘The Voice.’
Once we get to 7:39, we can finally introduce Jerry Lembo, our guest of honor. The first questions he answers are: What is a music business consultant and when does somebody need one?
Philp asks Jerry how he got his first gig in the music biz around 9:30. It’s interesting how he broke in, so give a good listen. Mainly, he never sang, played or wrote. He wanted to be behind the stage, not on it. He explains his approach.
When we’re in the 16-minute area, Jerry talks about his time promoting acts on radio, like Huey Lewis & The News and Pat Benatar. Then Jerry discusses all of the great shows he’s seen over the past 35 years.
— Music Biz 101 at WP (@MusicBiz101WP) May 28, 2015
Around the 21-minute mark, your keen Professor Philp asks Jerry to talk about the value of networking. If you like Mumford & Sons, you’ll appreciate Jerry’s experiences meeting people, working with them, and never losing touch. This leads to discussion of conferences, like the Music Biz convention. Listen to our interview HERE with Jim Donio, president of the Music Business Association, to learn more about Music Biz and retail.
If you’re listening at 27 minutes in, you’ll hear that Jerry is listing all of the items an artist needs in order to Make It in da biz. Then we take a quick break. Go get a taco and come right back.
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________________________________________________________________________________________________ 30:00 on the dot: Listen to Tim Gysin’s jingle for this awesome Music Biz 101 & More radio show/podcast. Thank you, Tim. You are loved deeply and severely. That’s a good thing. Then we come back with Ally Mac at 30:49 and begin talking more music business stuff, stuff like the tweets you see below.
At 33:44, Philp recaps what Jerry, as a music business consultant, does. Jerry brings up guidance, advice, and how he helps build the team for the artist, much of which is predicated upon a budget.
Now we’re at the 35-minute mark. We’re talking about NBC’s ‘The Voice.’ Danny Spadaro is asked to start from zero and tell us all about his experience on Season #8 of the show. He started by accompanying Emma Brooke on an audition for Zuke Smith, who thought Danny should audition too. Thus, they both auditioned privately. Keep listening, because there’s much more.
Danny talks about his various trips to LA to prepare for the blind audition. He talks about his five-seconds of airtime, the non-disclosure agreement he signed with NBC, and his discussions with Blake Shelton, Pharrell, Christina Aguilera, and Adam Levine 39 minutes in.
At 43:50, Jerry Lembo talks about his experience with ‘The Voice’ Season #8 contestant Caitlin Caporale, how he found her, how he helped her, as a music business consultant, to get a private audition for ‘The Voice,’ and more.
Jerry gets into the lifestyle of someone auditioning and becoming part of a TV show like ‘The Voice,’ from how the performers have to “sequester” themselves, how they get stylists, song selection, and how important networking throughout the process is.
Around 51 minutes, Jerry speaks more about the song selection process and how important the sales on iTunes are to the performers. This leads Professor Philp to stating that contestants on these shows have singles deals with the show and collaborative labels. The performers can earn something from the sales, but it’s negligible unless, as Jerry, says, they sell an awful lots of downloads.
When we’re in the 56-minute area, Jerry talks about the value of the airtime an artist gets by becoming a regular on a singing show. These artists are receiving 6- to 7-figures of marketing via the “machine” of the network and its publicity folks. Which leads Philp to ask what happens to the artists once they’re voted off the show. What can they do then?
Jerry mentions options include Kickstarter, connecting with a venture capitalist or “a rich uncle” who can help before the buzz fades.
At 1:02, Philp asks Jerry how artists can determine if a music business consultant can be trusted. How do they know the person is really looking after their best interests vs. just looking to make a quick buck? Jerry explains that his rejection rate is about 98%, meaning he doesn’t work with most people with whom he connects as a music business consultant.
We’re done. Verbal praise is heaped upon Phillip Gorokhovsky, because he helped make Music Biz 101 & More run like a machine, better than any NBC singing show. Jerry is thanked, Danny is thanked. Doc Marcone is missed again. Then, your favorite Professor Philp bellows, “Adios.”
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Thanks for listening and, as always, Adios!