Paul Sinclair, top row, second from the left, of Atlantic Records spoke to a group of MBA in Music & Entertainment Industries students last week.  The topics?  Influencer marketing and digital advertising.  Good stuff.

Good Day/Evening,

Our next Music Biz 101 & More radio show on Wednesday at 8pm will feature independent radio promotion veterans Elena Lanza and Lucas Prata.  They’ll speak about how they break songs on terrestrial radio (hint: it’s really hard).   Tune in and listen live, won’t ya?

In the meantime, listen all of our other on-demand podcasts HERE.  If you missed the live shows, go back and listen to these guys.  It’s a free way to get an MBA in Music Biz Knowledge.

We’re doing a very short newsletter this week.  Here are some key articles you may want to click upon with love and fervor.  Then scroll down to see a pic of our Managing Your Band book with somebody fun.


Your Favorite Radio Hits May Go Silent

HBO’s CEO On Growth, Sexual Harassment, And Life After ‘Game Of Thrones’

Depeche Mode Manager Jonathan Kessler: ‘Friction Is What Keeps Them Creative.’

Reaction: Old Taylor Swift Fans Denounce Her Current Pop Persona

Click.  Read.  Learn.  Grow.

Your Professor David Kirk Philp

The Entercom/CBS Radio Merger: What Does It Mean For You?

Here’s a repeated post from last week.  Why?  Because, in speaking with folks, this gigantic merger of Entercom and CBS Radio, creating the #2 radio company in America, went under everyone’s radar – even after we posted this last week.

Click and read.  We include feedback from people at RCA Records, Atlantic Records, and independent radio promotion.  These humans explain why you should care.

If you want a career in the music & entertainment industries, you need to understand more than the Big 3 recorded music companies.

Your Knowledge Presented By:

The book is out!  Did you buy it?!?

Great guests are coming over the next few weeks to your Music Biz 101 & More radio show.

  • November 29 – Lucas Prata/Elena Lanza – Independent Radio Promoters

  • December 13 – Chris Roslan – WP alum; President at Roslan & Campion PR

  • December 20 – Music Biz 101 & More Live!

  • December 27 – Ben Weinman (repeat)

Tune in at 8 PM each Wednesday for some great, FREE music biz talk.


For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.


Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band: 6th Edition. Reach him at or find him on LinkedIn HERE.

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