Music Biz 101 & More is the only FREE advice talk show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.
Music Biz 101 & More: The Podcast With Special Guest Wayne Chernin of Republic & Island Records
In this episode, Wayne Chernin, Senior Vice President of Sales at Republic & Island Records, talks about sales & distribution in the music business and how the physical side of the biz ain’t dead yet. He also answers your tweets. Here you go!
A full recap of the show is below. But you also have a chance to listen again at the bottom of the page, so don’t worry your sweet little head about missing out on anything.
Right around 2:50, we introduce MBA in Music Management candidate at William Paterson University, and the show’s student co-host, Rachel Whitty. She talks about her desire to get into the music business.
4:00 in is when the guest of honor, Wayne Chernin, is introduced. He talks about Republic Records, how the label was built, and current artists, including Arianna Grande, Jessie J, Godsmack, and Weezer. Republic also distributes Cash Money Records, and at 7:15 Chernin speaks about how the label “really changed Hip-Hop.”
Chernin talks about Jack Johnson and his Brushfire Records label at 8:00.
Philp is able to get a word in at 8:30, is smacked down, but comes back to ask Wayne Chernin about distributed labels and distributed artists and how those deals compared to labels owned by a company (Universal owns Republic, for example.).
Distribution fees, which go to the distribution company, are discussed around 11:25.
Wayne talks about how a label helps an artist “become as exposed as they possibly can” around 13:00, whether it’s Spotify, Rdio, Wal Mart, or iTunes. Good stuff here for you.
At 14:42, Chernin talks about how streaming represents a little of 17% of the business, but in a couple years it could represent 33% based upon the research he has access to – he thinks it’ll be higher.
When Chernin started 30 years ago, “the format was secondary to the music,” he says at 16:00. “But now… sometimes it takes precedence over the music.”
At 17:45, you hear an awesome promo for the Music Biz 101 & More Theme Song Contest.
Philp sings Eric Clapton’s version of “After Midnight” around 19:25. Ears melt. Then we talk about this:
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We’re back at 23:00. Marcone asks about the separation of labels and why Island and Def Jam recently went through a separation. This leads to a discussion of how labels have autonomy and that is how Lorde was ultimately signed by Republic.
At 27:40, Philp asks about retail and its current landscape in relation to physical product. Chernin talks about his role in the Commerce Department at Island & Republic.
At 30 minutes, Chernin talks about how music sales have shifted back to the days of the ’50s & ’60s, when department stores sold product. Today, those stores are the mass merchants.
Chernin continues that he believes iTunes, Spotify and retailers like that are the equivalent to the days of Tower Records, when the record retailer was the tastemaker. The CD kicks in when a particular artist goes mainstream.
Vinyl sales and the shift to how those sales have grown in recent years come up then, with discussion of Vintage Vinyl in Fords, NJ and then Record Store Day.
The first tweet comes at 33:45.
@MusicBiz101WP Taylor Swift new album is coming out & is giving away prizes but to win you have to buy the album and enter a code that comes
— Bianca (@BiancaRusso25) September 17, 2014
A discussion of the Japanese market with CDs comes out of Bianca’s question.
The next tweet:
@MusicBiz101WP how is FYE able to sustain and make profit? I was surprised when I saw one in PA.
— Davonna Approvato (@322approved) September 18, 2014
CD packaging is discussed around 41 minutes into this great, great show. Like it so far? Good. Wayne talks about looking at the CD as a piece of artist merch and not just the way to hear sounds. Hey! Wait! Another tweet:
Marcone asks, at 45:21, how Wayne Chernin got into da biz.
Philp demands that Chernin talk about networking in the 47-minute range. Chernin uses the term “keep your head down” at 49 minutes and Philp asks what that means. The answer is excellent.
At 52:40, Chernin gives his advice for DIY artists from the sales & distribution perspective.
At 55:28, the Lessons of the Day are recapped, with instant Wayne Chernin Feedback.
The show was then over and there was much rejoicing.
- Steve Leeds – Sirius/XM Radio
- Karl Guthrie – Entertainment Attorney Extraordinaire
- Dr. Rob Quicke – Founder of World College Radio Day
- Dr. E. Michael Harrington – Copyright/Intellectual Property Expert
- George Dassinger – PR Guru (that means Expert)
- Aaron Van Duyne – Business Manager for KISS, Dave Matthews Band, and more
- Harvey Leeds – Personal Manager for Southside Johnny
- Tom Hefter – Marketing Specialist at TicketMaster
- Elena Lanza – Independent Dance Radio Consultant
- Dr. Dave Demsey – Coordinator Jazz Studies Program, William Paterson University
- Paul Sinclair – Head of Digital Strategy, Marketing, eCommerce, and Product Development at Atlantic Records
- Jane Stein – Performing Arts Presenter, William Paterson University
- Sean Gilday & Rachel Hill – Agents, Blue Raven Entertainment
Thanks for listening and, as always, Adios!