Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.
Music Biz 101 & More: The Podcast With Special Guest Sara Clarson of New Music Seminar
In this episode, Sara Clarson, Executive Assistant to Tom Silverman, who runs Tommy Boy Records and the New Music Seminar, talks about networking to get a job (which is what she did), how artists should plan out a strategy before signing up for a contest, and how a show program can be more than just a list of who’s playing. There are some gems in here, so listen hard.
To read write-ups about every podcast and listen right away, just click HERE.
— MusicBiz101 (@MusicBiz101WP) May 28, 2014
Before Clarson is interviewed, student co-host Kari Keller is questioned about her Twitter handle. Well, she’s actually made fun of for it. She counters well by telling people to find her on LinkedIn. Do YOU have a LinkedIn page?
At about 5 minutes in, Clarson explains how she got her job. A discussion of who Tom Silverman is and what Sara does ensues.
At the 8 minute mark, Sara explains the history and purpose of the 3-day New Music Seminar.
At 13:00, the Legends Panel at NMS is discussed, including a little info about Kenny Gamble. Who’s Kenny Gamble? Check THIS out.
At 15:30, the great manager/producer Peter Asher is discussed. Who’s Peter Asher? Check THIS out.
At 20:00 minutes in, the people in the room talk about networking and how a show like NMS can help people get somewhere in the biz.
At 26 minutes, networking is brought up once again. We talk about how the NMS was able to get all of their guests, including heavyweights like Nile Rogers.
Networking lessons when you need something or are trying to sell something, like a sponsorship:
1. Ask lots of people, because lots will say no.
2. When people say No, and they will, thank them and then say, “Can you refer somebody to me who may?”
In the 28 minute section, the entrepreneurial purpose of the New Music Seminar is discussed to help DIY artists.
At 34:30, Professor Philp rants for a second consecutive week about Pitbull. He’ll never understand the love for this man who looks good in a suit and nothing more.
At 37 minutes, we learn a new lesson. Sara Clarson has a mind and has skills for spreadsheets and numbers. Those interests helped her decrease the debt for the New Music Seminar, which helped keep the Seminar in business.
39 minutes in, we discuss the NMS Guidebook. There’s a lesson in there. If you are creating a program for your show/event, don’t just line-list the people playing and throw sponsor logos in there. Add in more meaningful content in which readers will find more interest, like:
- Articles about the music
- Interviews with musicians
- Special photos
People still use NMS Guidebooks from the 1990s, according to their Twitter account.
— New Music Seminar (@NewMusicSeminar) May 29, 2014
At 43 minutes in, discussion of the Artists On The Verge contest is discussed. Contests these days are looking for votes and social proof that an artist is worthy of winning. There’s a lesson in this discussion too. Here ’tis, with bullets:
- A band should treat a contest like a crowdfunding opportunity
- Set up a plan before the submission
- Use all social media platforms to promote the band’s entry into the contest
- Don’t forget the phone – actually calling people – in your social media mix!
At 47 minutes in, Professor Philp rants about Iggy Azaela. He doesn’t like her. That’s the rant.
At 49 minutes, Kari Keller asks how Sara Clarson balances her job(s) as both Executive Assistant to Tom Silverman and one of the co-planners/producers of the New Music Seminar. Sara talks about the balancing act and how it’s important to be flexible.
This was the final podcast of Season #1, a season which featured these great guests:
- Steve Leeds – Sirius/XM Radio
- Karl Guthrie – Entertainment Attorney Extraordinaire
- Dr. Rob Quicke – Founder of World College Radio Day
- Dr. E. Michael Harrington – Copyright/Intellectual Property Expert
- George Dassinger – PR Guru (that means Expert)
- Aaron Van Duyne – Business Manager for KISS, Dave Matthews Band, and more
- Harvey Leeds – Personal Manager for Southside Johnny
- Tom Hefter – Marketing Specialist at TicketMaster
- Elena Lanza – Independent Dance Radio Consultant
- Dr. Dave Demsey – Coordinator Jazz Studies Program, William Paterson University
- Paul Sinclair – Head of Digital Strategy, Marketing, eCommerce, and Product Development at Atlantic Records
At 53 minutes, Marcone & Philp recap Season #1 of your Music Biz 101 & More radio show/podcast.
To read recaps and listen to every show in Season #1, just click HERE.
Thanks for listening and, as always, Adios!