Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.
Music Biz 101 & More: The Podcast With Special Guest Independent Radio Pro Elena Lanza
In this episode, Elena Lanza, Independent Club & Radio Professional, shares information about how songs get on the radio. For real. This is how a song gets on the radio in the real world, with an emphasis on clubs & DJs. Wanna hear it? Then here ya go:
In the beginning, you’ll hear student co-host Nick Wakup talk about his tenure at WPU in the Music Management department and what he took away from his time at the school.
We take your calls and we take your tweets.
This is a must-listen if you want to become an artist or manager or work for a record label in the music biz. We guarantee you’ll learn something or your money back.
At about 4:00, we talk about Aaron Van Duyne, business manager for Kiss, Three Doors Down, and The Dave Matthews Band.
At 4:50, we talk about the pre-nuptial agreement every band should put into place.
At 5:17, we accuse Yoko Ono of breaking up every band in history.
At around 9:30, we hear about Elena’s journey from assistant to a local Classic Rock radio promotion consultant to Columbia Records and ultimately EMI Records, Astralwerks, and Capitol.
At 12:30, Elena discusses how she created her own department to become the head of dance promotion.
At 13:20, a discussion about a glass ceiling for women in the record and radio biz heats up.
At 15:04, Elena walks us through the process of getting an artist on the radio.
At 15:50, Elena talks about dance music charts and how they are ranked.
At 17:30, remixes for radio & clubs are discussed and how to get the music to the various kinds of DJs.
At 20:30, we talk about in detail how a song gets out, from internal politics at a label to management to all of the moving pieces.
Around 24:00, Elena discusses in detail how Lady Gaga broke with grassroots marketing and club play before radio took over.
At 30:30, our first tweet is read. Elena answers about how a woman can break into the music biz.
At 32:00, Elena is grilled relentlessly about how 3rd party/independent promoters work, why what they do isn’t payola, and how the money flows.
Key Lessons about Indie Radio Promotion:
- Record labels, huge machines, hire based upon genre.
- For the niche genres, they’ll outsource radio promotion on an as-needed basis for a particular project.
- Record labels don’t pay per add by station; they pay a “project fee.”
- The Indie Rep gets $1000-$2000 to work a record at specific radio stations to supplement what the label’s existing radio promo rep is doing.
At around 39:00, the discussion of artists breaking on radio in local markets vs. the conglomeration of radio nationally is discussed.
At 43:00, radio station parodies of current hit songs and copyright law are briefly discussed.
At 44:00ish, we talk about how DIY artists/bands can get their music on the radio.
Around 45:29, 3rd party distribution, i.e. how Macklemore & Lewis broke independently, is discussed. The idea is a manager will approach a major label and hire their radio promotion department for a record.
Ever heard the word Synergi? It is discussed in interesting fashion around 48:00.
At 51:57, we talk about how many people listen to terrestrial radio. Or how many don’t. And what the general state of radio is today.