Music Biz 101 & More podcast with Steve Corbin of WEA
Steve Corbin & Lincoln Park Day 016
From left to right: Music Biz 101 More Producer Phillip Gorokhovsky, Professor Dave Philp, student co-host Davonna Approvato, Dr. Steve Marcone, special guest Steve Corbin of WEA & Lupo Entertainment.

Music Biz 101 & More is the only FREE advice talk show in America broadcast on college radio that focuses on the business side of the music & entertainment worlds.  Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.

Music Biz 101 & More: The Podcast With Special Guest Steve Corbin of WEA

In this episode, Steve Corbin, VP Category & Content Development at WEA, talks about sales & distribution in the music business, the growth of vinyl, artist management, and how recorded music retail has changed over the past decade.  He also answers your tweets.  A full recap of the show is below.  But why don’t you give a listen now.

If you want to read our recap and still check out the podcast, the latter sits patiently at the bottom of the page.  

 

Music Biz 101 & More podcast with Steve Corbin of WEA
From L to R: Steve Corbin (left), Dr. Marcone, and Davonna Approvato.

The first 7 minutes are cool because Philp & Marcone recap a couple past shows and pre-cap upcoming shows.

At 11:36, Steve Corbin talks about his history in the music business; how he got his first job and how he moved up.  (Lesson #1 – He learned a lot from his customers while he worked in retail.)

At 14:50, Steve talks about how and why he moved into artist management.  

At 16:00, Steve talks about what he does at WEA in his job today. 

17 minutes in, Marcone & Corbin talk about the importance of retail.  Corbin goes so far to say as it’s the foundation of his career.

We talk vinyl sales and the resurgence of that format 17 1/2 minutes in, along with the health of the overall music biz.

At 20:47, you hear an awesome promo for the Music Biz 101 & More Theme Song Contest.

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Professor Philp schools Producer Gorokhovsky on the finer points of all things radio before the awesome Steve Corbin interview.

At 22:10, Philp employs the power of his amazing singing voice and croons “You Really Got Me” (Kinks version).  Pro Tools are suggested and Philp conveys disbelief that any recording artist would ever use them.  

Then, we talk about this:
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At 24:55, Philp asks Corbin about his two-year stint managing: How did he choose who he chose to manage?  What did he learn that he could pass along to people like you?  (Lesson #2 – Artists shouldn’t compromise who they are, even when they get discouraged.)

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Steve Corbin of WEA (left), answers listener tweets while Marcone, Approvato & Philp listen intently.

Philp asks at 28:08 if there was anything the artists he managed did NOT do to help them all attain success.

At 25:56, Corbin talks about what he did as a manager on a daily basis.  Interestingly, he talks about how one of his groups was an original group and a cover band.  They found more success (and revenue) as a group performing other people’s songs.

At 32:50, Corbin talks about the differences between the CD, DVD, and merchandise businesses that he oversees at WEA.  With merch, “it’s constantly coming up with new designs,” says Corbin.

“We’re in the service business,” Corbin says of WEA at 34:30.  He continues and talks a bit about the 360 Deals that WEA & Artists partner upon.

Davonna Approvato, student co-host and candidate for an MBA in Music Management, reads off the first tweet of the show:

The next tweeted question comes in at 38:45:

More tweets!  Here’s our next one at 40:50:

Marcone jumps back into vinyl at 41:50.  “I’m still not sold on vinyl in a mobile world.”  Corbin responds.  At 44:47, an excellent tweet is asked:

Philp asks at 47:30 about the relationship between the retailer and the distributor.  Corbin talks about how there are more tools available to both distributor and retailer which help determine the right amount of product that should be in the marketplace at any time.  This is an excellent discussion that you should listen to more than once.

Marcone asks about customer (retailer) returns at 52:30.  Corbin gives another thorough explanation that, again, you should listen to more than once.

Another tweet comes in at the 55-minute mark.

We wrap up at 56:06 and recap the lessons of the day.

The show was then over and there was much rejoicing.

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Steve Corbin & Lincoln Park Day 014
Notes written out before the big Steve Corbin interview.

Below is a list of our other Music Biz 101 & More podcasts.  Click HERE to listen and get great at what you want to do!

  • Steve Leeds – Sirius/XM Radio
  • Karl Guthrie – Entertainment Attorney Extraordinaire
  • Dr. Rob Quicke – Founder of World College Radio Day
  • Dr. E. Michael Harrington – Copyright/Intellectual Property Expert
  • George Dassinger – PR Guru (that means Expert)
  • Aaron Van Duyne – Business Manager for KISS, Dave Matthews Band, and more
  • Harvey Leeds – Personal Manager for Southside Johnny
  • Tom Hefter – Marketing Specialist at TicketMaster
  • Elena Lanza – Independent Dance Radio Consultant
  • Dr. Dave Demsey – Coordinator Jazz Studies Program, William Paterson University
  • Paul Sinclair – Head of Digital Strategy, Marketing, eCommerce, and Product Development at Atlantic Records
  • Jane Stein – Performing Arts Presenter, William Paterson University
  • Sean Gilday & Rachel Hill – Agents, Blue Raven Entertainment
  • Wayne Chernin – Island & Republic Records

To read recaps and listen to every Music Biz 101 & More show, just click HERE.

Thanks for listening and, as always, Adios!

THE PODCAST

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