YOUR MUSIC BIZ 101 & MORE RADIO SHOW
Our big & awesome Music Biz 101 & More radio show (the only FREE advice music business & college radio talk show in the United States) airs every:
WEDNESDAY NIGHT at 8:00
** Our guest this week is …**
Marcie Allen, Founder of MAC Presents and expert in partnership deals between artists and brands.
How did she figure out how to do this?
What does a pitch sound like?
What can DIY artists and young managers learn from her?
Allen leverages her more than 24 years of music industry experience to negotiate high-profile partnerships between the world’s leading brands and artists. Allen has brokered and executed multi-faceted programs on behalf of brands including: Sony, Southwest Airlines, YouTube, Microsoft, Verizon, Citi, Samsung, Capital One, Delta, Adidas, Hollister, AT&T and artists including Chance the Rapper, Rolling Stones, Khalid, John Mayer, Lady Antebellum, Billy Joel, Kelsea Ballerini, John Legend, Imagine Dragons, Ludacris, Travis Scott, and Keith Urban. She has been nominated as a finalist for Billboard’s “Concert Marketing and Promotion Award” fifteen times and has won eight times. Allen has been named to Billboard’s “Women in Music” list every year since 2010. Allen was included in Billboard’s “Power 100” list in 2018, “Branding Power Players” list in 2016- 2018, named to the “Hip-Hop Power List” in 2017 and 2018, honored on the publications “40 Under 40” list in 2013 and has also received Billboard’s Humanitarian Award.” Variety has selected Allen to its 2015 and 2018 “Power of Women: New York Impact List,” representing the most powerful women in entertainment.
Prior to starting MAC Presents, Allen owned and operated Nashville/ Atlanta based MAD Booking & Events, which produced more than 100 music festivals across the country including On the Bricks in Atlanta. Allen is currently an adjunct professor at NYU Steinhardt; sits on the board of directors for The Country Music Association and serves on the advisory board for Berklee College of Music and Barclays’ Brooklyn Sports & Entertainment. Marcie was a member of the 2016 Cannes Lions Entertainment Music jury and served on the 2016 Clio Music jury, was named to Nashville Business Journal’s “Women in Music City” list every year since 2014 and was recognized by Nashville all-girls college preparatory school Harpeth Hall as their Distinguished Alumna of 2017.
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Music Biz 101 & More is the only college radio-based FREE advice music & entertainment biz talk show in all of the Americas. Hosted by William Paterson University professors Dr. Stephen Marcone and Professor David Kirk Philp, who are also co-authors of Managing Your Band – 6th Edition, the show airs live most Wednesdays at 8PM EST on WPSC: Brave New Radio.