In our new book, Managing Your Band – 6th Edition, Dr. Steve Marcone and I include a chapter about the importance of data in the modern day music industry.  When you think about an artist’s team, one person who really should be a part (and is never, or has never up to now) been in the graphic illustrations of the team, is a data analyst.  

Data’s Importance In The Music Industry

I’m talking about somebody who can do more than just post stuff on Instagram.  

I’m talking about someone who understands the information YouTube and Twitter and Facebook and your website and Instagram give (usually for free).  Spotify and Shazam come in as well.

What trends do you see?  Where are people landing on your website, meaning the home page or the About Us page or somewhere else?  When are peak times to post and what specific kinds of engagement are you getting?

There’s much more to it than that.  Listen to two interviews below that the good doctor and I conducted with Liv Buli, Data Journalist with Next Big Sound, and Yanni Peary, Director of Digital Marketing at Atlantic Records.  You’ll learn a tremendous amount from these two non-nerds.

And, if you get a chance, place your order now for Managing Your Band.  You’re gonna fall in love with the two authors.  They’re sweet and smell real nice.

Keep thinking!

Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at or find him on LinkedIn HERE.


For full details about the WPU Music Management Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.