Today, June 6th, is a big day. Today, June 6th, Managing Your Band – 6th Edition becomes available online, in schools, and in bookstores.
Managing Your Band – 6th Edition: Available Now!
The first 5 editions were written solo by Dr. Stephen Marcone. For the 6th Edition, he brought in your Professor David Kirk Philp to help. Both gentlemen spent two years interviewing personnel in the music industry, thinking about what the most important things about the business a manager and artist need to know, and writing the final text.
The book is published through Marcone’s Hi Marks publishing imprint and distributed by the Hal Leonard corporation. Buy a few copies and hand them out to friends. Want to speak directly with Marcone and/or Philp? Reach out!
You can also call Philp directly: 917-204-1929.
Click HERE to listen to a bunch of interviews Marcone & Philp hosted with the managers Childish Gambino, KISS, St. Vincent, Sleater-Kinney, Tim McGraw, Southside Johnny, and more.
So, what’s the book about? 300 pages. Da Da Dum! The folks at the book’s distributor, Hal Leonard, wrote a solid recap that they posted on Amazon and we are posting for you here. Read the blurb. Love the blurb. Absorb the blurb. Then buy the book!
The business of being a musician has evolved into the entertainment business encompassing music creation, concerts, licensing, festival organizing, merchandising, fashion, and branding. Consequently, the management of musicians is complicated and important. There are as many artists trying to make it today as ever before. However, the industry has tightened up significantly, and many artists are either forced to make it on their own or realize that if their music isn’t radio friendly, they could possibly make (keep) more money if they establish themselves as a business entity.
This edition of Managing Your Band is for two audiences: the personal manager, who has taken on the task of shepherding an artist from an unknown to stardom, and the DIY artist, who is aware of the need for having a team to succeed but is not in a financial position to hire the pros. The budding personal manager should find this edition useful as well. The subject of marketing using social media is thoroughly discussed, including useful tools for maximizing success.
The examples of modern recording contracts include 360-deal computation as well as standard clauses. Record companies are no longer just record companies. The Big Three have become modern entertainment companies, with departments that cater to the needs of multi-rights deals. This guide takes a look at all of the functions that the many industry intermediaries perform, illustrating how today’s artists can function as their own entertainment companies.
Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.
For full details about the WPU Music Management Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.