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What is the single most important aspect of the music industry an artist manager needs to understand?

Mike Mowery – Outer Loop Management

The short answer is DECISION MAKING, but that isn’t an aspect of a the “music industry”. Next I’d say “deal making” and how to effectively guide your artist into making decisions that are simultaneously beneficial to their career while aligning it all with their artistic vision.”

The book is out!  Did you buy it?!?

Managing Your Band – part of this nutritious breakfast.

Don’t be afraid to flaunt your purchase!  Order & memorize this masterpiece HERE

Make your best choice today!


For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.


Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at or find him on LinkedIn HERE.

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