Live Nation’s Donna Eichmeyer – Your Music Business Recap
The 2015 Music Management Seminar Series, hosted by the Music Management Department at William Paterson University, kicked off last Tuesday, February 17th at 8 PM when host Steve Leeds, WP Adjunct Professor and Sirius/XM VP Talent & Industry Affairs, interviewed Live Nation’s Donna Eichmeyer. Donna is their VP of Marketing.
Through pictures, Instagram posts, and tweets, we recap for you the intellectually stimulating proceedings.
This year’s series is celebrating the role of women in the music industry. All lectures are recorded and will be replayed as a special Music Biz 101 & More radio show in June.
Other guests this season will include:
- Julie Greenwald, Chairman/COO of Atlantic Records
- Alissa Pollack, iHeartRadio Executive Vice President
- Lee Anne Callahan-Longo, Parkwood Entertainment General Manager
Each event is free and open to the public. Seating is limited.
Questions? Contact Dr. Stephen Marcone: marcones@wpunj.edu
For information about the WP Music Management program, click HERE.
What are you doing at 8:00? #musicbiz pic.twitter.com/nixbzXpuDh
— Music Biz 101 at WP (@MusicBiz101WP) February 17, 2015
Seats to be filled by @steveleeds and Live Nation’s VP of Marketing, Donna Eichmeyer for the start of this year’s Music Management Seminar Series. A photo posted by Professor Philp (@musicbiz101wp) on
We’re all here for this. http://t.co/DsCyaOiNRm #musicbiz #LiveNation pic.twitter.com/nVBkZ4XWRA
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
The head marketing folks for @LiveNation in LA are women, according to their (female) VP Mktg in NYC. pic.twitter.com/RPr3i31Rg2 — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
National tours are booked by @LiveNation in LA. Rush, U2, Stevie Wonder… NY markets the tours. “Ticketing builds the show.” #musicbiz
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
Is radio best way to market an @LiveNation show? VP Mktg doesn’t think radio effective in NY market. Soon, 95% will be digital. 40% now. — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
But artists still want radio regardless. @LiveNation has worked hard to include Pandora & Spotify. pic.twitter.com/lFcfgAbjb5
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
Best buy for ad dollars? @LiveNation VP Mktg says Facebook. Easier to retarget & refocus. Plus, easier to track ticket sales. — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
Marketing festivals has become challenging: more competition, price differentiation, star power, genre… These all play apart in success.
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
The Country genre has been strong for @LiveNation . Not involved anymore in non-music properties. — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
Groupon & ticket sales? Timed by @LiveNation to sell right when tiks go on sale rather than later which gives appearance show isn’t selling.
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
.@LiveNation VP of Mktg Donna Eichmeyer talks about dynamic ticket pricing. #musicbiz pic.twitter.com/nm3bZ55Ylj — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
VIP Experiences are done with the artist; not on a local level w/ @LiveNation . Artists do it to take inventory from scalpers.
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
The ArtistNation deals w/ U2, Madonna, Nickleback are 360-type deals. @LiveNation also owns RocNation. — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
The synergies between @LiveNation and @Ticketmaster don’t always work perfectly, like when Yankees and major artist tiks go on sale same day
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
Younger people, like interns or recent hires, need to go the extra step. Be creative. Take a few minutes and think. pic.twitter.com/BtEoD67ViN — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
“The more you know, the more it shows.” @LiveNation VP Mktg Donna Eichmeyer. Let your passion guide you. pic.twitter.com/o7sjjhybjY
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
To succeed I the job your passionate about, you’re going to miss a lot of personal opportunities, parties, vacations… But it’s PASSION! — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
When @LiveNation VP Mktg Donna Eichmeyer hires, she only hires college grads. #musicbiz pic.twitter.com/Bq90XZs9Zr
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
“You don’t have to like all forms of music, but you do have to understand it.” Donna Eichmeyer, @LiveNation VP Mktg. #musicbiz — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
Me asking a question. It was intelligent and as focused as this photograph. pic.twitter.com/0S9engJUy7
— Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
All done. pic.twitter.com/sBqah4G2Qo — Music Biz 101 at WP (@MusicBiz101WP) February 18, 2015
Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.