Music Biz 101wp
Donna Eichmeyer music biz 101 & more
Front: Live Nation’s Donna Eichmeyer. Back (from L to R): Steve Leeds, Professor David Philp, Dr. Steve Marcone.

Music Biz 101 & More is the only FREE advice talk show in America broadcast & podcast on college radio that focuses on the business side of the music & entertainment worlds.  Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.

Live Nation Marketing VP Donna Eichmeyer: The Podcast

In this episode of the Music Biz 101 & More radio show, Donna Eichmeyer, Marketing VP of Live Nation, talks about the effectiveness of radio when marketing shows, the challenge of marketing a music festival, how to be a successful intern, passion, and more.

This is a special podcast.  It’s a one-hour excerpt from a full hour and fifty-two minute interview she did at William Paterson University in February, 2015 with SiriusXM’s Steve Leeds.  Want to see the full interview?  It’s right below:

If you’re not into the video thing, keep reading to browse through our recap.  Our podcast is available at the very bottom of the page and right about…here:

But first… ________________________________________________________________________________________________Ally Mac Project Music Biz 101 & More

Your Intro Theme: The Ally Mac Project – “The World Is Ours”


Don’t forget you can scroll all the way to the bottom of the page for another chance to listen to the podcast!

This Donna Eichmeyer interview was part of the 2015 Music Management Seminar Series, produced by the Music Management Department at William Paterson University.  Hosted by Steve Leeds, WP Adjunct Professor and Sirius/XM VP Talent & Industry Affairs, we’ll recap Lee Anne’s interview through pictures, Instagram posts, and tweets.

The 2015 series celebrated the role of women in the music industry.  All lectures were recorded and replayed as special Music Biz 101 & More radio shows in June.

Our guests that season included:

  • Julie Greenwald, Chairman/COO of Atlantic Records
  • Alissa Pollack, iHeartRadio Executive Vice President
  • Lee Anne Callahan-Longo, Parkwood Entertainment General Manager
  • Donna Eichmeyer, VP Marketing at Live Nation
  • Tracey Jordan, SiriusXM

Questions?  Contact Dr. Stephen Marcone:

For information about the WP Music Management program, click HERE.


To sign up for our weekly newsletter, just click HERE.


The recap begins now (taken from our live tweeting):


We sign off after about an hour.  Remember, the whole she-bang was almost two hours long, so if you want to get that whole aforementioned she-bang, then scroll back to the top of this page and watch the video.

Have comments?  Speak your piece below or register for our weekly newsletter HERE.


Below is a list of our other Music Biz 101 & More podcasts.  Click HERE to listen and get great at what you want to do!

  • Steve Leeds – Sirius/XM Radio
  • Karl Guthrie – Entertainment Attorney Extraordinaire
  • Dr. Rob Quicke – Founder of World College Radio Day
  • Dr. E. Michael Harrington – Copyright/Intellectual Property Expert
  • George Dassinger – PR Guru (that means Expert)
  • Aaron Van Duyne – Business Manager for KISS, Dave Matthews Band, and more
  • Harvey Leeds – Personal Manager for Southside Johnny
  • Elena Lanza – Independent Dance Radio Consultant
  • Dr. Dave Demsey – Coordinator Jazz Studies Program, William Paterson University
  • Paul Sinclair – Head of Digital Strategy, Marketing, eCommerce, and Product Development at Atlantic Records
  • Jane Stein – Performing Arts Presenter, William Paterson University
  • Sean Gilday & Rachel Hill – Agents, Blue Raven Entertainment
  • Wayne Chernin – Island & Republic Records
  • Steve Corbin – WEA & Lupo Entertainment
  • Dave Lory – Jeff Buckley/Courtney Love Manager
  • Chris Henderson – Guitarist for 3 Doors Down
  • Frank Robbins – Guitar Tech/Hall & Oates and moe.
  • Howard Freeman – Executive Producer Quick Chek NJ Festival of Ballooning & Rock, Ribs, & Ridges Festival
  • Chris Butler – Songwriter/Guitarist for The Waitresses & Tin Huey
  • Ron Bienstock – Music Business Attorney
  • Rob Fusari – 2-time Grammy Award-winning songwriter/producer
  • Al Cohen – Founder, ACM Records
  • Jim Neglia – Personnel Manager, NJ Symphony Orchestra
  • Lauren Marsh – Independent Artist
  • Rosie Lopez – President, Tommy Boy Entertainment
  • Adam Kornfeld – Booking/Talent Agent, AGI (Artist Group International)
  • Harry Weinger – Universal Music Enterprises & 2-time Grammy winner
  • James Donio – President, Music Business Association
  • Zach Matari/Enki Bello – DIY Artists & Future Stars
  • Michael Kurtz – Co-Founder Record Store Day
  • Angelo Badalamenti – Film & Television Soundtrack Composer  
  • Josh Bernstein – Alternative Press Music Awards Show Producer  
  • Jerry Lembo – Music Business Consultant  
  • Joanne Kelsey – VP Administration, Razor & Tie
  • Sean Rosenberg – Engagement Director at Huge
  • Julie Greenwald – Chairman/COO Atlantic Records 
  • Alissa Pollack – Executive VP of iHeartMedia
  • Lee Anne Callahan-Longo – GM of Beyoncé’s Parkwood Entertainment

To read recaps and listen to every Music Biz 101 & More show, just click HERE.

Thanks for listening and, as always, Adios!



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