Read THIS ARTICLE, written by Billboard’s Phyllis Stark. It’s specific to country radio, but you should take this as applying to all radio and all fans. The big takeaway is this quote:
“In addition to a great song, they also need the ‘package’ — the looks, charisma and, frankly, the desire to grind it out and get to know people old-school,” says Tom Hanrahan, operations manager/PD at WDXB Birmingham, Ala.
“Sometimes the artists just naturally expect us to know them and their music because they assume we’ve watched their journey and know everything about them.
“Not true. I don’t have time to watch TV that much, and I think most programmers still like the one-on-one radio visit so we can get to know them … Just because you’ve won a big reality TV show competition, that doesn’t make me go, ‘Oh wow, I have to add that record.’ ”
So if you’re going to be on the last season of American Idol or still shooting to star on The Voice, make sure your expectations are realistic. Getting on the show, or even winning, is just the first step. You’ll still have an awful lot of work to do.
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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.