Music Biz 101 & More is the only FREE advice talk show in America broadcast & podcast on college radio that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.
DIY Artist Lauren Marsh – Music Biz 101 & More: The Podcast
In this episode of the Music Biz 101 & More radio show, independent DIY recording artist Lauren Marsh talks about her methods for booking shows, time management, NACA and college gigs, and much, much more. Plus, Music Biz 101 & More Theme Song Contest winner Allison McKenzie of The Ally Mac Project joins the group and talk about her award-winning song, “The World Is Ours” (the song you heard at the opening of the show).
You can listen to the podcast now or scroll through our recap below. For those who want the podcast immediately, here ’tis:
If you’re into the whole recap thing, we support you fully. But first…
Your Intro Theme: The Ally Mac Project – “The World Is Ours”
…if you want to skip right to the podcast, scroll all the way to the bottom of the page.
We start talking with Allison McKenzie about her song. At the 5-minute mark we get to meet your new best friend Lauren Marsh. She gives a lowdown on what she’s up to. Then the grilling begins.
Marcone asks about MONEY at 7 minutes in. Lauren talks about spending (or investing it) vs. making the big bucks.
Lauren talks about her albums and merch at the 9 minute mark. We talk about merch that makes sense and the plan behind what DIY artists create for their merch.
She has a great plan, including her shirts. Look at the picture. She has numbered 150 of these and autographed each, giving more value to each shirt. It’s something different; an idea that YOU can easily steal. So do it!
Around the 15-minute mark, Lauren talks about all the wonderful bits & bytes of knowledge she learned while enrolled in the Popular Music Studies program at William Paterson University.
Awesome co-host Professor Philp asks about Lauren’s revenue and distribution at 17 minutes. The shifts into a discussion of the services DIY artists can use to create their own websites, from WordPress (what this site uses) to SquareSpace. This leads to Lauren talking about all the parts of her career she had to teach herself, from websites to graphic design.
At 21:33, Marcone asks about Lauren’s video strategy. Listen because she’s got some interesting points.
By now, Lauren has referred a few times to the video of the song, “OH OH (Hold My Heart),” from her most recent album, The Incurable Heart. Let us now take a peek at that video.
We then segue into something Lauren had brought up at the start of our conversation, a residency in New York City at the Beluga Bar. She talks about her booking/PR strategy at 25:00.
Paid gigs vs. Free gigs. Lauren discusses at 27 minutes in.
We take a short break at the 28ish minute mark. Go make yourself a loaf of bread and come back.
Stream Your Music Biz 101 & More Radio Show Live HERE.
Listen To The Podcast 24/7 HERE.
At 29:04, listen to Tim Gysin’s jingle for this awesome Music Biz 101 & More radio show/podcast. Thank you, Tim!
We’re back at 29:55 and you’re listening to Lauren Marsh’s “OH OH (Hold My Heart).” It’s really pretty catchy, isn’t it? The good Dr. Marcone mentions how the song is on Spotify. It is. In fact, the whole album is.
We should make a quick point that both Lauren Marsh and Ally Mac (Allison McKenzie) have been on Music Biz 101 & More radio in the past (listen HERE). Ally Mac was a student co-host in April, 2014 and Lauren sang a version of her song “Home” in conjunction with the Phillip “Professor David Kirk Philp” Phillips song “Home” and the Advanced Pop Music Ensemble, which is been led by Karen Cafaro within the William Paterson University Pop Music Program. Anyway, scroll ahead to 36:37 to hear Lauren (go on, click HERE).
Okay, we’re back again. Lauren talks about NACA, which is the National Association of Campus Activities. She explains how NACA can help unsigned artists and how she’s been able to get gigs and make money from her association. Click HERE to find out more about NACA. Marcone brings up “block booking,” which is also explained.
Did you know you can earn from $1,250 to $1,500 as a singer/songwriter if NACA books a 1-hour gig for you? Now you do. Bands can earn $2,500 to $3,000.
In the 39-minute timeframe, Ally Mac reads our first tweet question of the night for Lauren.
@MusicBiz101WP Q:Is it hard to balance school and music? We often see that artists seem to think college can hold them back, do u regret it?
— Cay Buettner (@gg_juice) January 15, 2015
We accept another tweet.
At 42:25, Lauren answers a question about the hardest part of being a DIY artist when it comes to managing yourself and booking your own shows.
Good question, huh? We ask it of Lauren at 44:04. Combo question for both Lauren and Ally Mac at 46 minutes into the show: “How do you describe your songwriting process?”
@MusicBiz101WP On the performance side of the music industry, how do you deal with anxiety? What is your mindset?
— Daniel Escusa (@daniel_escusa) January 15, 2015
At 51 minutes, Lauren is asked about risks. “Find out what scares you and do it,” she says.
Lauren also talks about why she shifted from a focus on Jazz to a focus on becoming a singer/songwriter in the 53-minute era.
Your Professor Philp lists lessons learned at 54 minutes in.
We’re done at 55:56. Our outgoing song? “The World Is Ours” by Theme Song Contest Winner The Ally Mac Project.
- Steve Leeds – Sirius/XM Radio
- Karl Guthrie – Entertainment Attorney Extraordinaire
- Dr. Rob Quicke – Founder of World College Radio Day
- Dr. E. Michael Harrington – Copyright/Intellectual Property Expert
- George Dassinger – PR Guru (that means Expert)
- Aaron Van Duyne – Business Manager for KISS, Dave Matthews Band, and more
- Harvey Leeds – Personal Manager for Southside Johnny
- Elena Lanza – Independent Dance Radio Consultant
- Dr. Dave Demsey – Coordinator Jazz Studies Program, William Paterson University
- Paul Sinclair – Head of Digital Strategy, Marketing, eCommerce, and Product Development at Atlantic Records
- Jane Stein – Performing Arts Presenter, William Paterson University
- Sean Gilday & Rachel Hill – Agents, Blue Raven Entertainment
- Wayne Chernin – Island & Republic Records
- Steve Corbin – WEA & Lupo Entertainment
- Dave Lory – Jeff Buckley/Courtney Love Manager
- Chris Henderson – Guitarist for 3 Doors Down
- Frank Robbins – Guitar Tech/Hall & Oates and moe.
- Howard Freeman – Executive Producer Quick Chek NJ Festival of Ballooning & Rock, Ribs, & Ridges Festival
- Chris Butler – Songwriter/Guitarist for The Waitresses & Tin Huey
- Ron Bienstock – Music Business Attorney
- Rob Fusari – 2-time Grammy Award-winning songwriter/producer
- Al Cohen – Founder, ACM Records
- Jim Neglia – Personnel Manager, NJ Symphony Orchestra
Thanks for listening and, as always, Adios!