Paul Sinclair Atlantic Records
Paul Sinclair Atlantic Records
From L to R: Professor David Philp, WP Pop student Ryan Sinisi, Paul Sinclair of Atlantic Records, Dr. Steve Marcone, Producer Phillip Gorokhovsky, and WP Music Management MBA student Kari Keller.

Music Biz 101 & More is the only FREE advice talk show in America broadcast & podcast on college radio that focuses on the business side of the music & entertainment worlds.  Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.

Atlantic Records Head of Marketing Paul Sinclair – Music Biz 101 & More: The Podcast

In this episode of the Music Biz 101 & More radio show, Paul Sinclair, head of Digital Strategy, Marketing, eCommerce, and Product Development at Atlantic Records, talks about streaming revenues, playlist optimization, marketing DIY artists, and much, much more.  A full recap of the show is below.  But if you want to listen now…

…if you want to skip right to the podcast, scroll all the way to the bottom of the page.

(Special Note: This is Paul Sinclair’s 2nd appearance on Music Biz 101 & More.  If you’d like to hear his first interview, simply click HERE.)

At 3:30, we introduce our guest of honor, @Spinclair (his Twitter handle).  You know him as Paul Sinclair.

Paul Sinclair #2 radio show 024
Marcone, left, with Paul Sinclair, Kari Keller, and Ryan Sinisi, after the show.

Around the 5:50 mark, we bring up two other interviews.  “Which ones?” you ask.  We briefly talk about the great Ron Bienstock/music business attorney interview we did and the Chris Butler of the Waitresses interview we did (thanks to Ron Bienstock).

At 6:30, we introduce Kari Keller, student co-host and MBA in Music Management candidate.  Then Pop Studies Major Ryan Sinisi is introduced because, well, he wanted to network a bit.  We also give love to Phillip Gorokhovsky, our Producer, because he deserves it.

When we’re at the 9-minute mark, Paul gives us the lowdown on how he got from college to Atlantic Records.

Paul Sinclair Atlantic Records
Paul Sinclair probably thinking, “Whoa, this Professor Philp’s really smart.”

Taylor Swift sales & Spotify.  That is the next subject, beginning at the 10-minute mark.  Her week two sales are speculated upon and Keller, Marcone, Philp, Gorokhovsky, and Sinclair give their guesses (Philp won – listen here).  

(The group refers to blogger Bob Lefsetz and post about Taylor Swift.  You can read it HERE if you like.)

At 13 minutes, Mr. Paul Sinclair talks about what the thinking of Taylor Swift and her team could have been when they chose to pull her music off of Spotify.  It’s a good, deep discussion that leads to whether or not the top-selling artists of 2014/2015 would get together and choose to not let their music stream for free on services like Spotify and YouTube.

I believe that big artists owe it to up-and-coming artists to build the future of the music industry.” -Paul Sinclair

 “Artists who hold back from that are short-sighted,” Sinclair continues.  This is in the 19-minute area of the show.

At 22 minutes in, Sinclair talks about what excites him today at Atlantic Records.  The answer?  Data.  Hear that, MBA candidates?

Student co-host Kari Keller then talks about where data comes in with her internship at Live Nation.  “We have all this data.  How can we use it all now?”

At the 28-minute mark, we take a quick break.


Stream Your Music Biz 101 & More Radio Show Live HERE.

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Listen To The Podcast 24/7 HERE.


We’re back at the 29-minute mark.  Philp sings part of “The Seeker” by The Who and, quite frankly, it’s so good Paul Sinclair of Atlantic Records signs him to a 43-album deal with an advance of $2 billion.

It’s 31 minutes into the interview when Philp asks Sinclair about the team an artist has to make big decisions, such as pulling their music from a big streaming service like Spotify.  Sinclair also discusses the data an artist/team would look at to make this type of decision.

Windowing.  Do you know what that is?  It’s very important to the discussion of streaming vs. sales.  Check it out during the verbal talking at 34 minutes.

Al Cohen radio show 010
Music Biz 101 & More: Wednesday nights on WPSC: Brave New Radio!

We talk about playlists at 37:20 and the YouTube vs. Spotify cultures.  Is one supportive and the other substitutional? Check it out and concentrate.  There’s some real substantive stuff here.

At 43:40, Kari Keller asks if Spotify is the one service that’s being singled out for all of the problems and anger artists and songwriters carry.

At 47:20, Paul suggests listeners read Digital Music News on a regular basis.  Click and see what it’s all about.

We take our first question via tweet at 48:28.  Paul gives a very thorough response, so listen up.

 Another good tweet worth your time.

At 54:27, we give Paul a bunch of rapid-response questions.  He does a super duper job of giving quick answers.  Listen to see if we asked your question.


Below is a list of our other Music Biz 101 & More podcasts.  Click HERE to listen and get great at what you want to do!

  • Steve Leeds – Sirius/XM Radio
  • Karl Guthrie – Entertainment Attorney Extraordinaire
  • Dr. Rob Quicke – Founder of World College Radio Day
  • Dr. E. Michael Harrington – Copyright/Intellectual Property Expert
  • George Dassinger – PR Guru (that means Expert)
  • Aaron Van Duyne – Business Manager for KISS, Dave Matthews Band, and more
  • Harvey Leeds – Personal Manager for Southside Johnny

    Paul Sinclair Atlantic Records interview
    Notes from the Paul Sinclair/Atlantic Records Music Biz 101 & More podcast.
  • Tom Hefter – Marketing Specialist at TicketMaster
  • Elena Lanza – Independent Dance Radio Consultant
  • Dr. Dave Demsey – Coordinator Jazz Studies Program, William Paterson University
  • Paul Sinclair – Head of Digital Strategy, Marketing, eCommerce, and Product Development at Atlantic Records
  • Jane Stein – Performing Arts Presenter, William Paterson University
  • Sean Gilday & Rachel Hill – Agents, Blue Raven Entertainment
  • Wayne Chernin – Island & Republic Records
  • Steve Corbin – WEA & Lupo Entertainment
  • Dave Lory – Jeff Buckley/Courtney Love Manager
  • Chris Henderson – Guitarist for 3 Doors Down
  • Frank Robbins – Guitar Tech/Hall & Oates and moe.
  • Howard Freeman – Executive Producer Quick Chek NJ Festival of Ballooning & Rock, Ribs, & Ridges Festival
  • Chris Butler – Songwriter/Guitarist for The Waitresses & Tin Huey
  • Ron Bienstock – Music Business Attorney
  • Rob Fusari – 2-time Grammy Award-winning songwriter/producer
  • Al Cohen – Founder, ACM Records

To read recaps and listen to every Music Biz 101 & More show, just click HERE.

Thanks for listening and, as always, Adios!


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