Here’s your weekly Music/Entertainment Industry Social Media Wrap-Up. From Mariah possibly copying Beyonce to a great new music biz podcast, it’s all here. Click, read, and experience the wonders of the music & entertainment biz.
When putting together the marketing mix for your next show, don’t forget video. With a little time and a little creativity, you can create multiple videos which can raise additional awareness of your event and provide additional content for your website, email campaigns, and social networks. Here’s how.
You may have heard of this rising solo artist, Pharrell Williams from his smash single “Happy” that was released this past year and has flooded radios around the world with its catchy melody, simplistic lyrics and positive message. What you may not know is Pharrell’s history in the music business. WPU Music Biz student Zach Matari explores the world of Pharrell.
Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio. In this podcast episode, Karl Guthrie, entertainment attorney extraordinaire, dishes about artist recording contracts that your co-hosts didn’t know, the textbooks don’t know, and, apparently, most other entertainment attorneys don’t know.
If you’re putting your music up on Soundcloud or iTunes or Spotify or MySpace or (name your service here), don’t forget YouTube! For the price of $0 and a cost of time, you can turn your audio into a video. It’s a great, relatively easy way to squeeze another use out of your content. Click to see how to do it.
In this episode, Dr. Rob Quicke, the brains and boss behind the #1 college radio station in the U.S., WPSC, discusses the genesis of College Radio Day and how to put together large-scale events. He also talks about how he licensed the College Radio Day album. Click and listen if you’re into radio and da music biz!
The April 9th edition of the Music Biz 101 & More radio show was dedicated to the 2014 Collage! event taking place in the Shea Center for the Performing Arts on Saturday, April 26th at 7:30 sharp. While promoting the Collage! event, we also discussed how to promote a music or entertainment event for little to no budget. Take a glimpse of the tweets inside this post. You may know somebody.