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What is the single most important aspect of the music industry an artist manager needs to understand?

This Week’s Response: Jim Runge – Tour Manager, The Black Keys

For me the most important thing for an artist manager is two things. One, to be well rounded and have an understanding of all aspects of their artists careers (Live, recorded, publishing, merchandising).

“The second, is to hire people that cover the things that they might be weaker in knowledge.

“Most managers come in understanding one aspect more than others, or may have a general understanding, but to really do their artist a service, having a team that can dig deeper and make everyone understand more is essential.”


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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at or find him on LinkedIn HERE.

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