William Paterson University 2016 graduation

Here’s your weekly music & entertainment industry wrap-up, handcrafted to give it that perfect Music Biz 101 flavor. You can always click HERE to sign up for our weekly newsletter.  We guarantee the best information this side of ignorance. Wait – Is that an insult?  If so, who’s being insulted?  While we figure this one out, go ahead and read below.  

Your Weekly Music/Entertainment Industry
Social Media Wrap-Up

Must Listen Of The Week:

Tiny Royalties Add Up (Unexpectedly)

Your Must Listen of the week and Must Read of the Week I are both positive stories about streaming.  Rather than
scream into your pillow that you don’t get paid enough for your creations, listen to this and read that to better educate
yourself and come up with your own solutions.

Why rely on others when maybe, just maybe, you can make it happen?  (Sounds like a Mariah Carey song from the
’90s.)

Must Read of the Week I:

A Re-Examination of How Streaming Pays

Recent grad Joey Stefan saw this article and thought we should all read it.  Good instincts, lad.  Inside this link, you don’t
see more complaints of low streaming payouts.  You see a potential solution.  Give a read and let us know if you think it makes
sense.

While you’re reading, how about streaming WPSC: Brave New Radio HERE.

Must Read of the Week II

10 Reasons Not To Work In The Music Industry

WP alum Elena Lanza (and former guest on your Music Biz 101 & More radio show) passed this along to Doc Marcone and
me on The Facebook.  I didn’t agree with the article, on face value (see what I did there?).

Swap out “music industry” and put in any industry lots of people want to get into and you’ll have the same issues.  But you
may disagree with me.  Do you?  Why?

Pic of the Week #1:

Yeah, it was graduation week at William Paterson University last week.  This is one of the coolest pics from the day.
From L to R: Sierra Binondo, Jenni Sarikas, Luke DeMuro and Josh Forrest don 4 of the best caps ever seen.

Pic of the Week #2:

Here’s a closeup of the Jenni Sarikas cap.  Follow her on Instagram if you’d like to know why this particular 45 was her choice.
She’s there as @Jennisayqua

Pic of the Week #3:

Your favorite piano man, Tim Gysin, just made some merch that you should see.  Since it’s hard to make merch of a piano key,
he turned his focus to guitar picks (he can play el guitarro as well).  Whatya think?

Pic of the Week #4:

Back to graduation.  You’ve got Josh Forest and Luke DeMuro (again, so sorry), Joey Stefan (upper right), and Nadya Kourani
and Phillip Engsberg.  We all rocked at The Rock in Newark.  Were you there?

Pic of the Week #5:

Here’s Melanie Rathjuns, giving us all the peace sign.

Pic of the Week #6:

It wasn’t just students at this thing we called “graduation,” we had faculty there too.

Right side: Professor Philp and the retiring Stephen Bryant.

Upper left: Doc Stephen (that’s how these guys spell it, I guess) Marcone, Grammy-nominee Pete McGuinness, Nils Neubert,
and the smokin’ hot Professor Philp.

Pic of the Week #7:

An empty Prudential Center, post-graduation.  I wonder how many of our students are going to headline there in the future?

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Keep up with pics of what’s going on around WPU and its Music Biz department (covering all things music) and follow our
Instagram Page HERE or Music Biz 101 Facebook page HERE.


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Our big & awesome Music Biz 101 & More radio show (the only FREE advice music business & college radio talk show in the United States) features Paul Sinclair, the head of marketing and digital at Atlantic Records, on:

WEDNESDAY NIGHT at 8:00.  

–  What do you do?

–  Do you have a really big announcement that affects me?

–  Will you answer anything I ask about the music industry?

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More Stuff To Check Out:

Scooter Braun: What I’ve Learned

“Mistakes are lessons. Cherish your mistakes. Learn from them. And by the way, cherish other people’s mistakes. Learn from them without taking the hit.”

Your biggest mistake today will be not scanning through what one of today’s most successful talent managers has learned.  He’s succeeded and he’s screwed up.  Take his advice and save yourself some heartache.  Read this.

Mayweather-Pacquiao Boxing Match Shatters Pay-Per-View Records

Why should this interest you?  Because smart people from all of the world are analyzing the business of this fight.  They’re thinking, ‘How can I do this with my event?  If I could just get a portion of this…’

Read, see all of the pieces, and think about how to apply some of these ideas to what you’re most interested in.

Pitch Perfect 2 Rocks A Strong Social Game, From Snapchat To Instagram

Read this and learn how creative Hollywood has gotten when it comes to social media promotion.  What ideas from this article can you steal?

Netflix On Upending The Movie Business

When Steve Leeds of SiriusXM had Tracey Jordan, also of SiriusXM, in for a Music Management Seminar in April, the topic came up of how their service was, in a way, a radio equivalent to Netflix.  Read this to understand the Netflix strategy.

Tomorrow’s Advance Man: Marc Andreessen’s Path To Win The Future

I don’t mean to bury this so far down in your weekly newsletter.  You’ve got loads of good stuff to read.  Here’s one more.  Why?  Because of stuff like this:

“Posit a world in which all material needs are provided free, by robots and material synthesizers. . . . Imagine six, or 10, billion people doing nothing but arts and sciences, culture and exploring and learning. What a world that would be,” particularly as “technological progress is precisely what makes a strong, rigorous social safety net affordable.”

You should read this and keep thinking, if I was going to start my own music/entertainment-based business, what can I steal from here?

Andreessen believes that the major barrier to change is sociological: people can embrace only so many new ideas at once. “Breakthrough ideas look crazy, nuts,” he said, adding, “It’s hard to think this way—I see it in other people’s body language, and I can feel it in my own, where I sometimes feel like I don’t even care if it’s going to work, I can’t take more change.”

Bookmark This!! (Other Stuff To Click On & Read)

Follow All Of Our Podcasts HERE!!!!

Google: More Searches Come From Mobile Devices Than Computers

Reddit To Create Original Video Content

Starbucks Whips Up 21 Brands GIFs Starring The Frappuchino

Why Domino’s Went Nuts And Wrote Hundreds Of Tweets With Pizza Emojis

Google Hangouts: From Your Page To Your Phone

And finally…

Like this newsletter?  Do you have some information you’d like added in next week’s edition?  Just hit reply and let me know.And don’t forget to make a daily visit to…

Check out our website, MusicBiz101WP.com.  Got a contribution?  Wanna write a blog post once a week/month/semester?  Submissions are welcome.

Until next week (or our next class),

Professor Philp

Connect with me HERE on LinkedIn.

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*|William Paterson University|* *|Music Management & Popular Music Studies Departments|*Our mailing address is:
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