(This is Jayde, the future of the music industry and the vice president of William Paterson University’s MEO (Music & Entertainment Organization) for the 2018-2019 school year. She’s an amazing student of the industry. Keep an eye on this one.)
What is GENIUS? What does a Chief Strategic Officer do? Does he have the power to arrest me? Ha! I got you.
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Now keep scrolling down. There’s more great stuff below, including a special link to a special report about the live music industry by Live Nation.
See you very soon!
Your Professor David Kirk Philp
Managing Your Band – 6th Edition is out! Did you buy it?!?
40% discount. Hurry!
I remember learning about Maslow’s Hierarchy of Needs back in college. These are the things that make we, as humans, tick. These are the needs we require in order to sustain life, and more specifically, productive, successful, happy lives.
Look at the middle tier. It is Love/Belonging. This is where the experience of live music, of live events, comes in. Why do we attend concerts? Why do we go to Broadway plays? Why do we go to church or synagogue or our mosque? Why do we have friends and relationships? Because we need them. We need this stuff in order to survive.
Click on the pic or the headline. Live Nation has released a report (they call it a “white paper,” which is just so 20th century fancy) that explains why people attend concerts. Sure, Live Nation is in the business of live events, specifically music events. That doesn’t mean you should blow this off because it’s just them patting themselves on the back. It appears that this report is based on new research, and a newer way to perform research. Read this:
“At GRAMMY-winning singer/songwriter St. Vincent’s show, live music fans participated in a biometric experiment to prove live music’s power. By testing galvanic skin response, alpha power brain waves and synchronization through accelerometers, we were able to demonstrate the impact on fans’ level of excitement, emotional intensity, attentiveness, engagement, and human connection.
“We combined biometric data with survey data to verify and correlate the link between how fans think they feel and how they actually feel.
“The groundbreaking results prove it: LIVE MUSIC GIVES US LIFE.”
Did you read that? “LIVE MUSIC GIVES US LIFE.” That’s where we come back to Abe Maslow, who probably would have been a great researcher for Live Nation and would have agreed with the statement. Knowing that ancient mankind was making music possibly 55,000 years ago, this report is even more valid.
There’s another reason why this paper is interesting. Part II is aimed at brands. As you read this, you should come to understand that the purpose of the paper is to sell more sponsorships, to get businesses to purchase more tickets, to help drive revenue.
There’s nothing wrong with that. In fact, this is a different way to sell what you do. Live Nation is about live experiences. The reason they performed the research that explains the need and love consumers have for live experiences was to prove to the Live Nation client, and potential Live Nation clients, that what they’re selling can be extremely effective.
If you connect your brand to the live experience, brought to you by Live Nation, your brand will have a greater chance of success than it would using finite marketing dollars on other options, like print, Facebook ads, radio, or television.
For those of you thinking how to promote yourselves or how to promote your acts/clients, this report is worth reading. If anything, it may influence in the future how you sell whatever you need to sell.
If you’re a fan of Spotify, or Apple Music, or Amazon Music, you’ll be happy to know that neither of these three services will be going out of business anytime soon. In fact, streaming growth continues its upward slope. Apple is gaining market share around the world, but these are your top three services.
What’s interesting about this article is that there’s zero mention of Tidal. Jay-Z music be, ummm, a little upset. Click and read.
If you read this, you will learn quite about about Spotify, the streaming market, how leaders of tech companies compete and work with one another, and whether or not Ek is a good or bad leader.
Here are some takeaways:
- The pace of innovation is greater at Netflix than their competitors and therefore they’re winning.
- I don’t think I fully appreciated how much of your product roadmap gets impacted by going public: There’s so much plumbing you have to fix. Now it feels like we’re finally now getting back to focusing all of our resources and all of our attention on building things for our customers.
- Even when I have a shitty day, I still need to be better than everyone else.
- I might go for three days and not sleep because I’m focused in that moment.
You don’t realize it, but you’re negotiating all the time. Who has to go out and walk the dog. How much money you should get for that gig. How about extending the deadline for that paper?
Read these tips to help you become the next Donald Trump!
A repeat from last week. Not enough of you read this. Do it.
Here are 7 life lessons that can help you at the beginning of a new year (we consider the period right after Labor Day a new year. Then we can do it all again on January 1st. It also gives us twice as many opportunities to join a gym.). Great stuff from a successful woman who also lives in NJ!
(Ben Weinman, Kimbra’s manager and former Dillinger Escape Plan guitarist, with a WPU MBA class in 2018.)
Billboard Magazine officially announced its top 2018 music business programs on June 27th, and William Paterson’s undergraduate and MBA Music & Entertainment Industries programs received this national recognition. Read the full article HERE.
If you didn’t click above, here’s what they said…
WILLIAM PATERSON UNIVERSITY
“There is no doubt in my mind that William Paterson University does an amazing job preparing students for the future,” says RCA Records co-president Joe Riccitelli, an alumnus of the school. “Their courses are relevant and competitive in today’s music business.” WPU’s music and entertainment industries program is now complemented by an MBA in music and entertainment management. The school produces the Music Biz 101 & More radio show and podcast, whose recent guests have included Scooter Braun and Florida Georgia Line manager Seth England.
Faculty: The school, 20 miles west of Manhattan, has visiting music/entertainment industry experts who lecture undergraduate and MBA students. Along with Riccitelli, recent participating executives have included Atlantic Records executive vp promotion John Boulos, Warner Music’s Matt Young and Dan Goldberg, and Atlantic head of digital strategy, marketing and e-commerce Paul Sinclair.
Great guests are coming over the next few months to your Music Biz 101 & More radio show.
September 19 – Ben Gross, Chief Strategy Officer, GENIUS
September 26 – Mark Robinson, Sr. VP Biz & Legal Affairs, 300 Entertainment
Rocktober 3 – Cindy da Silva, The Rocks Management
Rocktober 10 – Amy Sciarretto, Atom Splitter PR
Tune in at 8 PM each Wednesday for some great, FREE music biz talk.
For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.
Professor David Philp is Assistant Professor Music & Entertainment Industries and Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.