Your Music Biz 101 Wrap Up: Week of Rocktober 2nd

Former Jeff Buckley manager Dave Lory has written a book about his late-client.  Lory has asked WP’s Modern Entertainment Company class to help with behind-the-scenes tasks.  Here, the class points to you and hopes you buy the book so they can update their LinkedIn profiles with something interesting.

Good Day/Evening,

Our next Music Biz 101 & More radio show this Wednesday night will feature Ben Weinman.  He’s the band leader and lead guitarist for Dillinger Escape Plan (a top indie hard core band) and Giraffe Tongue Orchestra.  He also manages Kimbra (you’ll recognize her below).  Ben will be in the studio to answer your questions, so think hard and ask some good ones.

Music Biz 101 & MoreIn the meantime, listen all of our other on-demand podcasts HERE.  If you missed the live shows, go back and listen to these guys.  It’s a free way to get an MBA in Music Biz Knowledge.

Also, you’ll see in a bit an opportunity to win some Warner Music stuff, courtesy of their William Paterson University college rep, Kellyn Barnes.  You gotta do one simple thing and the stuff is yours.  Go for it!

We’re dedicating the info below to radio.  You probably think it’s dead.  Or you just don’t think enough about it.  We’ve found a few articles to help you understand the state of radio today.

Those in that industry still think it’s got some legs to it; maybe the legs just need some stretching out.  Regardless of what you think, radio is a very powerful force when it comes to hits both new and old.

We suggest you familiarize yourself with that power.

Adios!
Your Professor David Kirk Philp

Will Millennials Make The 60-Second Ad Disappear?

Why does radio exist?  To make money.  That is the answer and I will fight anyone in a steel cage death match who disagrees.  So how does radio get listeners – not just millennials – to, um, listen to the parts of their programming (ie. commercials) that make it money?

This article is the tip of the iceberg.  Bottom line – This writer says shorter commercials.  But the problem is, unless radio can charge more commercial, we’ll still have the same total time for commercials.  The difference will be that we’ll have more total commercials.

Chances are, those commercials will be uncreative, boring, and lazy.  That may be radio’s biggest problem and why it loses listeners.  It treats commercials as an income source rather than another opportunity to entertain.

Read this article and then keep scrolling to read the comments.  Interesting stuff.

Radio: It’s Show Business
Even though the article above is pretty negative, radio can still be fun.  The greatest thing that the industry forgets is that radio can be fun.  Click on this article to read about some interesting promotions in which the writer took part.  Here’s a key takeaway to the whole shebang:

“While so much of a station’s revenue is dependent on local advertising, the art of local branding has become a lost art, or an afterthought — if it’s a thought at all.”

Whatever part of the entertainment industry you are in, or want to be in, don’t forget that it’s supposed to be fun.

I used to always leave my voicemail greetings in strange voices, or leave comments like, “Only Mets fans can leave me a message.”  My bosses hated these.  They told me to change the messages.  I never did, partly out of being a rebel but also because I truly, in my soul, believed that they had forgotten that we are/were in the entertainment business.  There’s always time to be serious.  We have to make sure that we leave some time for fun too.

Performance Tax Bill Up To 235 Signatures
A big issue in radio these days is what some call the “Fair Pay For Fair Play” act.  Right now, the United States is one of only a small handful of countries that do NOT pay performance rights to the musicians you hear on the radio.  Unlike online and satellite radio, terrestrial radio (which this newsletter is about) has been able to cajole politicians to keep them free from paying what the radio conglomerates like to call a tax.

Is it a tax?  Listen to THIS PODCAST with Linda Bloss-Baum of SoundExchange in which she explains the entire situation.

 Your Knowledge Presented By:

The book is out!  Did you buy it?!?


Don’t be afraid to flaunt your purchase!  Order & memorize this masterpiece HERE.  Emily Case, President of MEO (Music & Entertainment Organization) knows that she can’t breathe the biz without this handy guide.

Make your best choice today!

What is the single most important aspect of the music industry an artist manager needs to understand?

Matthew Knowles, Former Manager: Beyonce

There is no single most important aspect. In order to be a highly successful manager many aspects of the business are equally important for success.

1.) Complete understanding of touring from production, routing, ticketing, ticketing and managing expenses.

2.) Complete knowledge of record labels functions. How can you manage the record label when you don’t know what they do?

3.) Complete understanding of streaming and social media…our new world order!

4.) Building relationships and building your team (Entertainment attorney, booking agent, social media expert, road manager, label, branding partners, business manager).

5.) Lastly Artist development. Something only a few of us truly know how to do unfortunately.”

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Win FREE Warner Music Group Stuff!

We’re going to offer a weekly giveaway here starting now.  No purchase necessary.  Here’s all you gotta do, in the words of WMG College Representative Kellyn Barnes:

“Stream “Marmalade” or “Glorious” by Macklemore, “Legends” by Sleeping with Sirens, or “Giants” by Lights on Spotify. They screenshot it and send it to Kellyn.Barnes@wmg.com.”

There!  That’s pretty easy!!

But what’s the point?  The goal is to increase streams of their music.  If you stream one of these songs and like it, that means you’ll stream it more and probably tell somebody about it.  Then that person may stream it.  And they’ll share it with others.  And so on.  And so on.  Word of mouth is very powerful.  This is ground zero.  Let’s see how this goes.

By the way, did you know Warner Music had their own college-based website, called Warner U?  Now you do.

Podcast of the Week: Stephen Dallas – VP at Warner/Chappell Music

Little Stephen Dallas is the VP of Digital Legal Affairs and Business Development at Warner/Chappell Music.  What the heck does that all mean?  Here’s why you should listen, in legalized bullets:

  • If you don’t know what Warner/Chappell is, you should.  Listen to this and you’ll be golden.
  • If you don’t understand what publishing is or how the money is made, you gotta listen.
  • If you wanna hear some funny stuff, Philp is pretty awesome in this one.

This is definitely worth your time!

Music Biz 101 & More Podcasts: Stream Us 24/7

Our 2017 radio show schedule looks like this:

Rocktober 4 – Ben Weinman – Dillinger Escape Plan/Kimbra’s Manager

Rocktober 11 – Sean Striegel – VP Live Nation

Rocktober 18 – No Show (NJ Gubernatorial Debate)

November 1 – Terry Courier – Music Millennium (Hall of Fame Retailer of Music Millennium)

November 8 – Ariel Hyatt – Cyber PR

Mark those dates on your calendar; 8 PM on Wednesdays.  What do you want to know?  Who do you want to hear from?  Let us know!  The best part?  It’s FREE music biz talk.

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For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

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Professor David Philp is Assistant Professor Music & Entertainment Industries and Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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