You see the guy in the middle of the picture with the white sneakers?  That’s Scooter Braun.  At Music Biz 2018 in Nashville, he could have done anything.  He chose us.  And only us.

 

Our next Music Biz 101 & More radio show
will be this Wednesday, May 30th.  Our 8pm show will featureScooter Braun, pictured above.  He just might be the most successful artist manager today.  Those for whom he works include Ariana Grande, Justin Beiber, Tori Kelly, and more.

Why do we consider him so successful?  None of these artists are currently as big as Post Malone or Drake, for example.  But what Scooter has done is create a company that, on a dime, put together a giant fundraising concert in Manchester, UK last year 10 days after the Grande concert bombing.  Could other managers have done that?  He also produces TV shows, works in comic books, is moving into film, has invested well (early) in companies like Spotify…

He’s doing very well.

When we heard he was coming to speak at Music Biz 2018 last week in Nashville, we pitched the organization to have Scooter speak with our group of William Paterson University students.  They’d ask questions.  He’d answer.  We’d record it.  And you’d listen.

Music Biz pitched him on other opportunities as well.  The ONLY one he chose was our pitch.  What was supposed to be 30 minutes turned into a session that lasted almost an hour and twenty minutes.  He spoke about everything, didn’t avoid anything, and taught everyone some valuable lesson.

He also did this:


After the interview, he Facetimed with Ariana Grande.  She spoke to the group and was very sweet.  Scooter didn’t have to do that, but he did.  He’s got some fans who’ll follow him until the end of time because of that.

The rest of the summer will feature all new radio shows, just pre-recorded in Nashville.  Our Twitter account stays alive and active.  Have a question about anything?  Tweet us: @MusicBiz101wp

Stream the show live on Wednesday HERE!

Keep scrolling down.  There’s more great stuff below.

Love,
Your Professor David Kirk Philp

Listen To Music Biz 101 & More Live In Nashville

Doc Esteban Marcone and your Professor David Kirk Philp co-hosted (the “co” is there because we were each hosts; if you feel the “co” doesn’t belong, please reply and explain why in a minimum 500 words) a session with four industry vets last week in Nashville, Tennessee.

Our guests, pointing at you in the pic above, included:  Shannan Hatch of SESAC, John Butler of Spotify, Cindy DaSilva or The Rocks Management, and Rohit Anand of Dream Hotels.

The session was interesting in that each guest spoke about things they do every day that nobody knows that they do.  They got into detail about their job functions.  And we discuss why a guy from a fancy hotel chain was on the panel.

It’s an interesting interview.  As you see above, we got a good review that night.  Click and be astounded.

Managing Your Band – 6th Edition is out!  Did you buy it?!?

40% discount.  Hurry! 

An Interview With Post Malone’s Manager, Dre London

Look at the Spotify charts:
  • United States Top 50 – “Better Now” is getting 1.5 million daily streams
  • He’s got 5 tracks in the Top 15; 6 in the Top 17; 16 overall in the Top 50, or 32% of the spots
  • Global Top 50 – While he ONLY has 7 in the Top 50 here, he does own the #1 slot (as of Friday), with 4.5 million daily plays worldwide

How has he done it?  This interview kind of gets into it.  But not totally.  As a studier (that’s not a word)… As one who studies da biz, I like specifics.  For example, this quote:

“Really, all I had to do was put online everything that I was seeing and keep screaming about how he was the next best thing in the world.”

It’s not enough.  What does he mean by “screaming”?  I’ve learned that people don’t like to get specific because they don’t think anyone cares that much.  And I’ve learned that interviewers don’t like to press for specifics because, well, I’m not sure.  Maybe they don’t want to screw up momentum of the speaker.  Or they’re intimidated and don’t want to blow it.  Or they don’t think anyone cares that much.People do care, I think.  People who read Billboard and trade magazines care.  So we should all do a better job and share how we’re making things happen.

Anyhoo, this is still a good interview.  There are still some nuggets for us to gain.  So click, read, and see what’s coming next for Post Malone’s career.

Other Good Reads

Did you see the panel above in which we included artist manager Cindy DaSilva?  Yes?  Well, HERE is a longer, in depth interview with her that does include many of the specifics I said were lacking in the Dre London interview.  If you want to manage an artist, or yourself, better, read THIS.

Dave Lory’s book about Jeff Buckley comes out on Tuesday.  You can buy it HERE.  Dave was Buckley’s manager at the time of Jeff’s death.  A WPU Music Biz class helped with the pre-marketing of the book, including over 30 video interviews with Lory that he’s using as promotional tools on social media.

Read THIS.  The Universal Music Group thinks they’re worth more than Spotify and may offer themselves up to the public to prove it.  Hmmm…

Congratulations to our friend, Stephen Dallas, who has left Warner/Chappell for Universal Music Publishing, where he’ll be Sr. VP of Business & Legal Affairs and Digital Business Development.  It’s similar to what he was doing at W/C.  You can listen to our interview with him from last fall HERE.  He’s a great guy and is moving west.  Good luck, Stephen!

Finally, a student sent THIS out about Resonate, a stream-to-own service that pays higher royalties to artists than Spotify and/or Apple Music.  I have some feelings about the service, which may be way off base.  Or so on base that the Mets will sign me to bat leadoff.  What say you? 

My Feelings

This is a very nice service, but what companies like this forget about is the consumer.  The consumer wants to stream now.  The consumer does not want to own.  The consumer wants whatever s/he wants whenever s/he wants and doesn’t need to download.  If downloads were still a “thing,” there wouldn’t be so much rumbling about the death of the iTunes store.
 
It’s also too confusing.  Consumers just want music.  Those of us who are part of this blurb are minorities in the world.  We understand the business and who’s benefiting and who’s not.  The general consumer, the ones who are most active streaming tracks, most likely don’t care or think about who’s earning the tenths of pennies.  They want what they want.  I don’t see Post Malone on Resonate.  Or Drake.  Or Jay Z.  Or Ariana Grande.  Indie artists are great, but without the major labels participating, Resonate is a niche service that will probably stay niche.

This platform just adds to more confusion in the marketplace.  If they don’t have major label tracks and aren’t that different from SoundCloud, for example, it probably won’t fly into the mainstream.

Meanwhile, YouTube has a new service that’s taking over the headlines.  And Pandora is doing more too.

Never forget the consumer.  Ever.  Don’t get caught in your bubble where you lose perspective.  The consumer ultimately makes the call, not the artists.

The end.

Podcast of the Week

Matt Hunter’s song “Dicen,” a collaboration with LeLe Pons, has almost 29.5 million views over the past three weeks.  How has he done it?  Click and listen to our interview with Matt, recorded last week in Nashville.  You can watch “Dicen” below.

Music Biz 101 & More Radio Show: Here’s Who’s Coming Up Soon! 

Great guests are coming over the next few months to your Music Biz 101 & More radio show

  • May 30 – Scooter Braun

  • Every Summer Wednesday – All New Interviews!

Tune in at 8 PM each Wednesday for some great, FREE music biz talk.

__________________________________________________________________________________________

For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.

 

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

__________________________________________________________________________________________

Professor David Philp is Assistant Professor Music & Entertainment Industries and Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.