(Scroll down and you’ll see the pic above in real life. Ain’t that mentally heavy? Yes. It is.)
Our next Music Biz 101 & More radio show
will be this Wednesday, June 20th. Our 8pm show will feature Todd Goodwin and Frank Hill. These two dudes run the College, Lifestyle, and Experiential Marketing division of the Universal Music Group.
Why should you care?
First, if you’re in college, you might be able to use this information to get yourself a job. If you’re not in college, you get a good glimpse as to how the world’s largest recorded music company markets to the college crowd. We also learn about “experiential” marketing.
This interview was recorded in Nashville last month, so we know what happens in it. Thus, henceforth and hitherto, somebody like you should give a listen.
Stream the show live on Wednesday HERE!
Meanwhile, our Twitter account stays alive and active. Have a question about anything? Tweet us: @MusicBiz101wp
Keep scrolling down. There’s more great stuff below.
Your Professor David Kirk Philp
Managing Your Band – 6th Edition is out! Did you buy it?!?
40% discount. Hurry!
We keep hammering home about the great interview we have with Scooter Braun, entrepreneur and music manager of Justin Beiber, Tori Kelly, Ariana Grande, and many more (listen to it HERE).
After repeated listens, it’s clear that there are some great lessons in there for anyone associated with the music business. Scooter talks about how he approaches business deals. He talks about confronting blowhards who try to intimidate. He talks about how to overcome getting fired.
Click HERE and read his musings on these topics and more. We’ll come up with a Part II in the near future.
This is something we should all keep tabs on. Net Neutrality made it against the law for those in charge of the “pipes” from which we get our internet (meaning large companies like Time Warner Cable and Cox Communications) to slow down the internet speeds of companies that:
1) Might be in competition with them
2) Might has lots of dollars that they can pull out of them by selling tiered internet speeds
All of this could ultimately make the internet more expensive for consumers, who use the ‘net to stream songs from Spotify or Apple Music, buy entertainment from Amazon, or watch movies on Netflix and Hulu.
We spoke at length with Michael Harrington HERE a few months ago. Click and read the article then listen to our interview. We try to give both sides of the Pro Net Neutrality and Anti Net Neutrality debate. Which side are you on?
The strapping young man above is a new Country artist on Warner Music Nashville named Michael Ray. Click on the pic or the link and read about how the charity he started help his fan connection grow stronger. That strength led to more connections and eventually an exclusive shoe designed by Puma for his charity.
The outpouring of charity caught got the attention of Zappos for Good, the e-commerce company’s charity arm, which connected him with Puma. On the same day as the album release on June 1, the Michael Ray-designed Wrigley Cares Limited-Edition Puma Classic Suede Shoe was also released.
“I was able to design a shoe with their designer where 100 percent of the profits go to Wrigley Cares,” he said.
Now, somebody in the background of this deal is Marieki Bianchi. She’s the VP of Marketing and Strategic Partnerships at Warner Music Nashville. Her job is to make these connections. Click HERE to listen to our interview with her, conducted last month in Nashville.
Other Good Reads
Warner Music U is looking for INFLUENTIAL COLLEGE STUDENTS. Are you somebody they should know? Click on the caps.
1,000 songs are uploaded to streaming services every hour. But wait, there’s more. Click HERE for the more.
Did you know there’s a chart for biggest songs in commercials? Now you do:
Great guests are coming over the next few months to your Music Biz 101 & More radio show.
June 13 – Florida Georgia Line manager, Seth England
June 20 – UMG College Marketing kings, Todd Goodwin & Frank Hill
June 27 – Memory Lane Music Group Sr VP, Heather Trussell Butsch
July 4 – Dream Hotel Group VP Brand Activation, Rohit Anand
July 11 – Music Biz 101 & More Live in Nashville!
Tune in at 8 PM each Wednesday for some great, FREE music biz talk.
For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.
Professor David Philp is Assistant Professor Music & Entertainment Industries and Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.