Your Music Biz 101 Wrap Up: Week of July 31

(The Warner Music Group is looking for interns.  But what do they want?  Click on the pic or see the article below to find out how you can get your foot in the door.)

Hola! 

Our next Music Biz 101 & More radio show is a brand new show, pre-recorded at Music Biz in Nashville last month.  We interview two folks, Saul Paul, the self-proclaimed “artist with a message,” and Alix Kram, VP at Warner Music Artist Services.  These two 30-minute interviews are admittedly an odd pairing, but they each give us some interesting lessons.  Thus, it is imperative that you tune in!

In the meantime, listen all of our other on-demand podcasts HERE – and we’re always open to answer your tweets, so ask away.

Now scroll down for those articles that make the most sense of your sensibilities.

Adios!
Your Professor David Kirk Philp

Introducing Royalty, The Collective Behind Atlanta And Childish Gambino

It seems like Donald Glover runs his career by himself.  The writer/star of the FX show Atlanta and creator of alter-ego Childish Gambino, Glover has a very smart team behind him.  Who are they and how does it work?  Click to read.

 Your Knowledge Presented By:

The book is out!  Did you buy it?!?

Order & memorize this masterpiece HERE.  Just like happy customer Kellyn Barnes, superstar student at William Paterson University

What is the single most important aspect of the music industry an artist manager needs to understand?

This Week’s Response: Betsy McHugh, Former Co-Manager of Hunter Hayes

As a (former) manager (of 12 years), I always knew it was my job to advise and counsel the artist(s), not to tell them what to do.

“The best managers, in my opinion, know that our single greatest value is in the ability to aggregate information from those who specialize in each of their fields – present those insights to the artist, offer our counsel, and arm the artist with the best information possible to allow and prepare them to make decisions.

“At the end of the day, it’s the artists’ dream and career, I always took it so very seriously that they trusted me, as their manager, to be at the helm of helping them make their dreams, often their only option, come true.”

Podcast of the Week: Steve Robertson, VP of A&R for Atlantic Records

If you missed our interview on the radio with Steve, you’re still okay.  Listen to the interview on demand and hear all about how he signs artists, what it’s like to deal with bad managers, how much work he expects the artists to put in, and much more.

Click and give this one a listen.

What Do Record Labels Look For When Hiring Interns? 
After emails, podcasts, and hallway discussions, we’ve put together this complete guide to what record labels (and probably, most entertainment companies) are looking for when hiring interns.  We specifically focus on the Warner Music Group and include links to two internship opportunities they’re offering in the fall.

This is a long-read, but if you’re someone who wants an internship, or even a full-time job in the biz, read this over and see how you can make your resume and LinkedIn profile full of exactly what will make you stand out.

“There Are An Immense Number Of Songwriters Not Making Enough Money To Live On”
This is an excellent interview with Randall Wixen, who figured out his niche in the industry and ended up helping artists like Tom Petty and Journey maximize their publishing revenues.

How?  Click.  There are some great points in here about music publishing in 2017.

Even ‘Big’ Artists Don’t Have Control Over Their Labels
Iggy Azaela’s most recent single, “Switch,” didn’t do so well (relatively).  Just looking at Spotify streams, of her Top 10 single streams, “Switch” is #9 and going nowhere.  It’s had just under 19 million streams (compared to “Fancy,” her biggest hit, which has garnered 325 million streams).  A label might look at this and say, “She’s toast.”

That’s probably a little harsh, but when your new single doesn’t even get 50% of the streams of the next single (“Pretty Girls” has 40 million streams), the label might want to cut its losses early.  Plus, there’s the theory of opportunity cost.  Does a label spend money and time on another Iggy Azaela song or on a song by another artist who is trending upward?  You know the answer to this.

So does Iggy.  And she’s not happy.  But she has no control.  Click.  Read.  And remember, just because you were at the top of the mountain once, that doesn’t mean you’ll always be there.

Now, don’t feel too sorry for Ms. Azaela.  As long as she doesn’t follow the Johnny Depp model of spending, she should be okay financially for the rest of her life.   Her kids will be okay too.  And their kids.  Will Iggy be happy?  Well, that’s another story that only maturity and a good therapist can solve.

We Know How ‘Valerian’ Got Made, But Not How It Failed
Did you see Valerian?  Probably not.  It is a flop, at least in the United States.  Click to see how big a flop it is.

But if you want to read about how films get financed, click HERE.  It is an interesting business that you probably don’t know enough about.  A key takeaway from this latter link:

“Three to six roughly $200-million-plus movies will determine the health of a major legacy studio in a given year,” says Adam Fogelson, chairman of STX Entertainment’s motion picture group, which has a newly minted distribution deal with Besson’s personal studio and production company, EuropaCorp. “Everything else is filler.”

Click for more.

For Warner Bros., A ‘Cinematic Universe’ Built Of Lego Bricks
Let’s do one more article about the movie biz.  Only this article is about movies and merch and consumer habits and release dates and the risks businesses take.  If you’re a Lego fan, or a fan of how things get done, click and read.  You’ll know more than you did before you started.

Music Biz 101 & More Podcasts: Stream Us 24/7

Our 2017 schedule looks like this:

August 2 – Alix Kram – Warner Music Artist Services/SaulPaul – Artist With A Message

August 9 – Charity Lomax – Tour Manager for the Eagles, Christina Aguilera

August 16 – Peter Jenner – Former Manager for Pink Floyd and The Clash

August 23 – James Stewart – Director of Marketing at em.CO (Tim McGraw’s management company)

August 30 – Caylnn Green – Warner Chappell Songwriter

September 6 – Brian Schechter – Former Manager My Chemical Romance/Current Manager Palisades

Mark those dates on your calendar; 8 PM on Wednesdays.  What do you want to know?  Who do you want to hear from?  Let us know!  The best part?  It’s FREE music biz talk.

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For full details about the Music Management Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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