Besides Rock n Roll…
Our next Music Biz 101 & More radio show will take place this Wednesday, January 31st at 8pm.
The show will feature Atlantic Records VP of Promo John Boulos. Boulos is this year’s Expert-In-Residence at William Paterson, the University. He’s a-gonna talk about radio – how songs get added, the politics of Jingle Balls, and more.
You’ll listen, right?
In the meantime, listen all of our on-demand podcasts HERE. Here’s another FREE way to get an MBA in Music Biz Knowledge.
Hey – do you like our new add below? Take a look-see, then keep scrolling for some interesting stories from the past week that, should you read and absorb them, can help you. Even if you’re one of the fancy music biz execs who reads this, you can grab a nugget or two from these. Now, if you only had the time to read all this stuff…
In a past life, your Professor Philp worked for a radio station “cluster” (meaning group of stations) in New Jersey, highlighted by Morristown’s WDHA-FM and The RAT, based at the Jersey shore. As a member of the radio industry, I drank their Kool Aid…
When Congress would start working toward raising payouts to artists, either songwriters, performers on the recordings, or both, the stations would move into high gear, telling us to call our elected officials in D.C. and tell them to basically leave things the way they are. Higher expenses for radio would mean layoffs, station closures, and zombie apocalypses (more than one?).
Luckily for radio, nothing has changed. But if you click on this article, you’ll see that potential change is back on the horizon. Read it just to see what it’s about.
There’s a comment at the bottom that I made because this new potential royalty structure still doesn’t address the fact that recording artists don’t get paid when you hear their songs over the air on Z-100 or Hot 97 or Alt 92.3 (is that what it’s called now?). You can imagine that radio execs around the country are calling everyone they know to try to keep the status quo for another 100 years. Do you think that’s fair?
This collection of words from the NY Times Magazine is interesting for two reasons: 1) How much did you know about the world of private jets? I didn’t know anything either. 2) How can you really sell something? It’s in here.
Now, this is about rich people and their ability to purchase their own planes for $70 million and more. Dig deeper. It’s really about a guy from New Jersey who worked his way up from being a waiter to following a passion – his love of airplanes. Then, it’s about how to sell. A key line for you (think about this one):
“If you’ve got a fast-food restaurant,” Varsano told me, “it’s easier to get the guy who comes in three times a month to come in four times a month than it is to get a new customer. So we try to check in with all the current owners at least every quarter.”
I recommend you give this one a shot. It’ll take you at least 30 minutes to read, but there’s some good stuff in here.
For those interested in all of the nominations, click on the link. Notice how the top categories (Record of the Year, Album of the Year, Song of the Year) don’t include one single Rock or Country artist. It’s not the end of the world for those genres, though. Click HERE and note that of the 2017 Top 20 tours, 13 artists are Rock or Country artists. These 13 artists sold nearly $2 billion worth of tickets last year and accounted for 8 of the top 10 tours. I’d take a sold out tour over a statue. But that’s just me.
This is another longish read from the failing NY Times, but if you’re into social media (which is most of the people reading this), it’s good to understand about social influencers. A key point in the article:
“Last year, three billion people logged on to social media networks like Facebook, WhatsApp and China’s Sina Weibo. The world’s collective yearning for connection has not only reshaped the Fortune 500 and upended the advertising industry but also created a new status marker: the number of people who follow, like or “friend” you.
“For some entertainers and entrepreneurs, this virtual status is a real-world currency. Follower counts on social networks help determine who will hire them, how much they are paid for bookings or endorsements, even how potential customers evaluate their businesses or products.”
Keep scrolling down. There’s more great stuff below.
Your Professor David Kirk Philp
Your Knowledge Presented By:
The book is out! Did you buy it?!?
Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio.
In this episode, Erin Jacobson, who is The Music Industry Lawyer, talks about band agreements, Spotify payments, interns & sexual harassment, and much more. If I were you, and I’m not because that’s just impossible (Freaky Friday was a movie, not real life), I’d listen really hard. Let’s do it together. Starting…. Now!
Great guests are coming over the next few months to your Music Biz 101 & More radio show.
January 31 – John Boulos, VP Promotion Atlantic Records
Tune in at 8 PM each Wednesday for some great, FREE music biz talk.
For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.
Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band: 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.