But wait! There’s more!!
Our next Music Biz 101 & More radio show
will place Wednesday, February 28th at 8pm (we think – if our WP Pioneers basketball teams don’t make the playoffs, then we’ll have a show on the 21st. We’ll let you know because we know you live and die by our announcements.).
The February 28th show will feature Alex Fletcher of Fletcher Artist Management. He and his team manage a large stable of Classical vocalists. How is personal management different in the Classical world from the mainstream world? He’ll give us the 411 on that.
In the meantime, the aforementioned John Boulos radio show is now and on-demand podcast, which you can access HERE. Listen and watch your brain explode (in a good way).
Now keep scrolling down to read about marketing to Generation Z. These are the young whippersnappers the music world wants, and needs, to convert into music maniacs. How do we reach them? How are they different from Baby Boomers, Generation X, and Millennials? Read and discover some answers.
Who is Generation Z?
Born after 1995
~ 26% of the U.S. population (expected to be 1/3 by 2020)
Expected to represent 40% of consumers by 2020
Social media and digital natives
There’s a lot in here, but a key takeaway is this:
“Social media managers and marketers must know which platforms are used for what and ensure that their brands’ messaging is succinct across all of them. You might have only a few seconds to grab a Gen-Zer’s attention, after all: While a millennial or Gen-Xer might stop for a moment to read a longer post, Gen-Zers want to get straight to the point and move along to the next post.”
If you’re a member of Generation Z, is this true? Well, if you’re a member of Generation Z, you probably haven’t made it this far in the email to answer. Their habits fall into the “it is what it is” category, but I’m not sure if that’s good or bad for society. I guess it doesn’t matter. It is what it is.
Last week, we wrote HERE about influencer marketing and how, sometimes, it can go bad. We also reflected on successful YouTuber Logan Paul, who was doing great until he made some recent poor choices with his videos.
Unfortunately, he hasn’t learned his lesson. Last week, he uploaded a video in which he tasered rats. If you read above about marketing to Generation Z, you’ll see that this is not something that those people – the core of his audience – would appreciate. Grow up, Logan.
Here’s an interesting post by Atlantic Records Assistant Engineer Joe Pomarico about something that happened to him recently while streaming on Spotify. Do you think Spotify is pushing their own tracks over major label tracks? Has what happened to Joe taken place with you?
This interview was the buzz of the music industry last week. Everyone should read it. “Meh, he’s old,” some of you are saying (although others might be saying, “Who’s Quincy Jones?”).
Quincy is considered music industry royalty. He’s been a performer, producer, label owner, and TV producer. He’s helped everyone from Michael Jackson (“Thriller”) to Ray Charles to Frank Sinatra to Babyface and on and on and on. He’s one of the most successful producers of all time – including today.
At nearly 85 years old, Quincy sat down for this must-read interview in which he reflected upon his work with Michael Jackson, interactions with The Beatles, the sexuality of Marlon Brando, and the problems he has with music of the 2010s.
Why should you read it? For the same reason he has problems with the music of the 2010s: If you don’t know anything about this mega-icon, you should. Read about who he’s worked with. Read about why he doesn’t care what anybody thinks. Listen to some of the music referenced.
Understand that Quincy Jones is just not some old man bitching about the good old days. He’s smart. “Listen” to what he has to say. It’s important stuff and may help you in the future.
Keep scrolling down. There’s more great stuff below.
Your Professor David Kirk Philp
Your Knowledge Presented By:
The book is out! Did you buy it?!?
Want to sell out? Buy the book.
Click and listen to this interview we did two just under two weeks ago on the Music Biz 101 & More radio show with John Boulos, who’s a well respected man and industry veteran.
John spoke at length of the importance of radio, how songs are added, and how “promotions” are not “payola.” Oh, he’s also this academic year’s WPU Music & Entertainment Industries Resident Expert.
Great guests are coming over the next few months to your Music Biz 101 & More radio show.
February 28 – Alex Fletcher, Fletcher Artists Management
March 7 – Liz Lewis, Warner Bros. Records VP Creative Synch for Advertising & Gaming
March 28 – James Donio, President Music Biz Association
Tune in at 8 PM each Wednesday for some great, FREE music biz talk.
For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.
Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band: 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.