Your Music Biz 101 Wrap Up: Week of August 28

This is John Boulos, allegedly a legendary radio promo exec who’s now with Roadrunner and Atlantic.  Scroll down to see why we’re featuring his headshot at the tippy top of this fab post.

Good Day/Evening/August,

Music Biz 101 & MoreOur next Music Biz 101 & More radio show is a brand new show, pre-recorded at Music Biz in Nashville last month.  We interview Caylnn Green, a Warner/Chappell songwriter who is very candid about where is career is now and where it may go.  It’s very interesting and you’ll want to listen Wednesday at 8pm.

In the meantime, listen all of our other on-demand podcasts HERE – and we’re always open to answer your tweets, so ask away.

Adios!
Your Professor David Kirk Philp

Is Starfest The Next Fyre Festival?
You should check out this article, because you can see what happens when you try to put on a festival and:

A) You don’t know what you’re doing.

B)  You don’t trust anyone who’s helping you.

This particular festival was/is supposed to take place in Plano, Texas on September 8th and 9th.  But the shifting of headline acts (some dropping out, some stating they were never in to begin with), a nervous city, and horrible press (thanks to the troubled and failed Fyre Festival from last spring), have forced this “pop up” Starfest festival to suffer articles like this one, questioning the integrity of the lead festival organizer, David Taylor, and making public the lawsuit between that organizer and a fired talent buyer, who is suing Taylor for unpaid commissions.

Click to read this because there are lessons in here about how NOT to run a festival.

Fyre Festival: Anatomy Of A Millennial Marketing Fiasco Waiting To Happen
This is a long read, but a very good one.  Here’s the pre-cap, copied straight from Vanity Fair:

“Billy McFarland sold elite millennials (and his investors) on an ultra-luxurious “Coachella in the Bahamas,” but the much-ridiculed fiasco that actually took place in April derailed the 25-year-old serial entrepreneur’s checkered bid for moguldom. Inside what could be the biggest scam of the year.”

Click and read about this failure.  Because even though this may have been one monumental scam, somehow this guy was able to put together incredible marketing and “names” to help sell this whole idea.  From every failure, there are lessons.  What can you grab from this?

The Leaked Fyre Festival Pitch Deck Is Beyond Parody
Why focus more on this?  Because:

1.  This pitch deck, while laughed at now, worked (to some degree).

2.  Learn from failure and learn from deceit.  Learn what NOT to do and you’ll be two steps ahead of those who choose naivete instead.

Click and check this out!

Do Classic Rock Artists Make Any Money Anymore?

After posting this last week here, on our website, on Instagram and on LinkedIn, we received some good feedback, especially from people in the publishing area.  Here’s one comment from a veteran copyright manager at one of the major publishers:

“I felt the article was spot on. I have been explaining to my friends the situation the songwriters and artists are in with streaming vs. CD sales, as they are not realizing the dramatic drop in income.”

I came across an article last weekend in which Donald Fagen, one half of Classic Rock band Steely Dan, was complaining that he didn’t make enough money from his recording royalties anymore to make more records.  So, he had to tour as a necessity.

I thought this was B.S.  Here’s a guy who has made millions over the years off of his music, and now he’s crying poverty?  I took a deep dive HERE into the numbers and found out…he’s right.  When it comes to royalties that would be paid to him from his record label and publisher, there’s not as much there as you would think.

Sure, he can make quite a bit from the road, but you’ll be surprised why he doesn’t make as much from, say, cover songs, as other artists.  There’s a lot here with quite a bit of detail.

For those of you trying to get a handle on streaming revenue and other potential income sources, this article covers much of how those calculations can be made.  Click and read the article.  Then let us know what you think.

 Your Knowledge Presented By:

The book is out!  Did you buy it?!?


Don’t be afraid to flaunt your purchase!  Order & memorize this masterpiece HERE.  Blue Raven Entertainment’s Sean Gilday and Rachel Hill are embarrassed that they didn’t tell each other before they each bought their own copies.  

What is the single most important aspect of the music industry an artist manager needs to understand?

This Week’s Response: Jim Runge – Tour Manager, The Black Keys

For me the most important thing for an artist manager is two things. One, to be well rounded and have an understanding of all aspects of their artists careers (Live, recorded, publishing, merchandising).

“The second, is to hire people that cover the things that they might be weaker in knowledge.

“Most managers come in understanding one aspect more than others, or may have a general understanding, but to really do their artist a service, having a team that can dig deeper and make everyone understand more is essential.”

Podcast of the Week: James Stewart – Tim McGraw’s Marketing Director

We interviewed James back in May and, if you missed last week’s radio show, you can catch his words of wisdom here.  He talks all about how McGraw’s company, EM.co, planned out the release of Tim’s 2016 cross-format hit, “Humble And Kind.”

There’s a ton of stuff here for us to hear, so give it a listen.

John Boulos – EVP of Roadrunner Promotion/Atlantic Records: Your 2017-2018 Resident Expert

John Boulos, music industry veteran who has worked for record labels as varied as London, PolyGram, Warner, Vanguard, Virgin, Epic, and Capitol, will be the Resident Expert of the William Paterson University Music & Entertainment Industries (formerly Music Management) program for the 2017-2018 academic year.

John is currently Executive Vice President of Roadrunner Promotion/Atlantic Records, working multi-formatted artists such as Twenty One Pilots, Wiz Khalifa, Saint Motel, Paramore, Charli XCX and newly announced Kelly Clarkson.

This is exciting.  Don’t ya think?

branding to marketing to developing a story, there’s some good stuff in here.  Click and give it a read.

What Do Record Labels Look For When Hiring Interns? 
After emails, podcasts, and hallway discussions, we’ve put together this complete guide to what record labels (and probably, most entertainment companies) are looking for when hiring interns.  We specifically focus on the Warner Music Group and include links to two internship opportunities they’re offering in the fall.

This is a long-read, but if you’re someone who wants an internship, or even a full-time job in the biz, read this over and see how you can make your resume and LinkedIn profile full of exactly what will make you stand out.

 

Q&A: I Was Asked To Manage Someone. How Do I Get Started?
When somebody asks for advice that you think other people want to know, why not share it with others.  Click on this link to read about the unique aspect of this question and how we answered it.

Then, think about it and let us know what else you would add.  You’ve got opinions.  We’d like to know.  Hopefully, you can teach us a thing or two.

Music Biz 101 & More Podcasts: Stream Us 24/7

Our 2017 schedule looks like this:

August 30 – Caylnn Green – Warner Chappell Songwriter

September 6 – Brian Schechter – Former Manager My Chemical Romance/Current Manager Palisades

Mark those dates on your calendar; 8 PM on Wednesdays.  What do you want to know?  Who do you want to hear from?  Let us know!  The best part?  It’s FREE music biz talk.

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For full details about the Music Management Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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