Your Music Biz 101 Wrap Up: Week Of April 24

Dan Goldberg and Matt Young, 2016-2017 Resident Experts for the WPU Music Management program, paid a visit to the Entrepreneurship in Music MBA class last Monday night.  They’re pointing at you because you should keep reading.

Greetings! 

Our next live Music Biz 101 & More radio show this week features an interview with Todd Horn, Vice President of International at ADA, on Wednesday at 8pm. Tune in!

In the meantime, listen on-demand to our podcasts HERE – and we’re always open to answer your tweets, so ask away.

Meanwhile, click HERE to read about how the music economy is shifting from ownership to access (keep track of that word, access; it’ll be the big buzz word for 2017).

And then there’s this:

Jeff Sauerman, student co-host on last week’s radio show, which featured Music Business Association President James Donio, points at you, not in defiance or rudeness, but to make a point.

You should scroll down and click on the topics you hold dear to your heart.  That’s the deep meaning of The Point, as it relates to young Jeffery.  So do so.  Yes?

Adios!
Your Professor David Kirk Philp

When One Tweet Ruins Lives
You’re not thinking straight.  You’re not.  When you post on social media and think you’re being funny or witty, you’re not realizing that people are watching.  And waiting.  Go on.  Type in the f-bomb or the n-word.  Make one more anti-Hillary post, but with emphasis on certain body part.

You know what’s going to happen?  You should pray nothing.  You should pray that you don’t have to deal with what Justine Sacco went through at the end of 2013 – and what she’s still going through today.
Sure, you’re smarter than everyone else.  Keep thinking that and somehow, that counter-culture, vindictive, soul-opening post of yours will be misread and all over the web.  For those of you wishing things you do would go “viral,” you just might get your wish.

Read this.  Immediately.  Then think twice.  Please.

The Mastermind Behind Coachella
Click and read this masterpiece by our friend, the New Yorker’s John Seabrook.  We had John in last year to talk about his book, The Song Machine.  He knows the music business and can write about it with a fluidity and eloquence few can match.  Did we tell you to click?  Yeah, we’re doing it again.

Record Store Day 2017
Record Store Day 2017 took place yesterday, which was Saturday, April 22nd.  Click on the pic or link for some info about the 2016 edition.  Or, click HERE to listen to our 2015 interview with RSD co-founder Michael Kurtz.  Great stuff, yes?

Managing Your Band 6th Edition Book Cover (front)

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COMING June 6th!

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From Kanye To Kings Of Leon, Why Artists Need Creative Directors In The Age Of Instagram
Apparently, we check our phones 46 times a day (on average).  We’re looking for more than a text from the dentist reminding us to come in on Saturday.

Artists know this.

A growing trend and addition to an artist’s team is the Creative Director.  Give a click, read this, and realize that the better you are at social media, the better your chances of making a career for yourself (Did you read the Justine Sacco article at the top of this?  Read that, then read this.)

How The Fast & Furious Became One Of The Few Things The World Could Agree Upon
Have you seen any of these movies?  It doesn’t matter.  A whole lotta people have, all over the world.  Read this article to understand the international implications of a hit.  Something doesn’t have to be big in the United States for you to make money.  You just need to understand why.

Click, por favor.

How To Put On A Successful Music Fundraiser
Here’s an updated post from last week.  We raised over $15,000 for music scholarships on March 24th.  How?  And why did the Wayne Rotary donate $350?

Click and read.  Everything is here for you to duplicate if you ever want to put on a successful music-based fundraiser.

Music Biz 2017 Nashvillle

U2 Producer’s Other Job: Selling CDs To KFC Indonesia
I had to include this because it’s what I did for 8 years, taking recorded music and turning it into something new that could be sold, or given away, at places like Kentucky Fried Chicken.  My big scores were cereal deals (General Mills) and a cool downloading deal with Oral B (for their electric toothbrushes).

If you click on the link, you’ll read about Steve Lillywhite, who has produced U2 and the Rolling Stones, and the company he runs in Indonesia.  Their main client is KFC, which sells 500,000 CDs a month.  Why?  How?  Read this article.  It’s a great article about foreign distribution, deal making, and chicken.

Monterey: The Festival The Sparked It All, Returns
Read this article to understand the history of music festivals, and why one festival in particular – the big one before Woodstock – is coming back.

3 Words By Amazon’s Jeff Bezos That Provide A Brilliant Leadership Lesson 
Whether you want to lead a band, lead a company, lead a division, or lead your family on a hike, give this quick article a click and a read.  Do you agree with what Bezos says?

Brave New Radio

Podcast of the Week: Tom Mullen, VP Atlantic Records Catalog Marketing

Music Biz 101 & More Podcasts: Stream Us 24/7

Our 2017 schedule looks like this:

  • April 26 – Todd Horn: VP Internations, ADA
  • May 3 – Melissa DeGeorge: Kobalt Music Mgr. Licensing & Royalty Admin.
  • May 10 – Tony Phillips: VP of On Demand Content, WNYC

Mark those dates on your calendar; 8 PM on Wednesdays.  What do you want to know?  Who do you want to hear from?  Let us know!  The best part?  It’s FREE music biz talk.

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For full details about the Music Management Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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