Your Music Biz 101 Wrap Up: Week Of April 10

(Danny Bennett, President & CEO of the VErve Label Group, as well as Tony Bennett’s manager, visited WPU last week to chat with Prof. Steve Leeds (far right) and lots of students while hanging with Professors Marcone (in the religious collar) and Philp.  Were you there?)

 

Hi There. 

Our next live Music Biz 101 & More radio show this week features an interview with Mark Weiss, famous Rock ‘N’ Roll photographer, on Wednesday at 8pm. Tune in!

In the meantime, listen on-demand to our podcasts HERE – and we’re always open to answer your tweets, so ask away.

Meanwhile, ASCAP had a great 2016. These 3 services can help find content owners royalty money that they may have been missing.  And Selena Gomez & Tyler the Creator are having second thoughts about using social media.  Check that out HERE.

Now scroll down and click on the topics you hold dear to your heart (and then click on the other ones too).

Adios!
Your Professor David Kirk Philp

 

 

 

Spotify & Universal Make A Very Big Deal
Probably the biggest news of last week was Spotify and Universal agreeing to terms on a licensing deal, apparently one that is “long term.”  What does this mean?

For Spotify: It will help them go public in 2017.  By going public, they raise more money to invest into more markets, more ideas, and fight off their competition (Apple Music, Amazon, Tidal, etc.).  Read THIS to understand all the ins and outs of going public, including what Spotify may specifically be thinking.  It’s all economics, but isn’t that how money is made in the first place?

For Universal:  They hate the free tier Spotify offers because the subscription tier pays more royalties.  This deal takes certain artists off of the free tier for two weeks upon release (called Windowing), which, in turn, will hopefully lead to more streams at the higher royalty rate and more subscribers to the service which will raise more royalties.  Which will bring in more dollars. 

For Universal Artists:  Listen, streaming isn’t the future anymore.  It’s the present.  Universal artists have contracts that determine what their royalty rates are.  If more people subscribe, higher royalties are paid to the labels.  Which means artists can conceivably recoup sooner and conceivably make money sooner.  It is what it is.  You can’t fight city hall.  Tour.  Sell merch.  Figure out all of your potential revenue streams and build a plan to exploit each one.

Don’t complain about an old system in which artists sold CDs and made more money from them.  That system is over.  Kaput.  Done.  Adios to it.  Now take a deep breath and carpe yourself some diem!

Again Rock Fans Still Hold Their Lighters High
When this writer was a kid, old people listened to Johnny Mathis and the 1812 Overture for fun.  Today’s “old people” go to 100 concerts a year, spend thousands of dollars, and rock just as hard (sometimes even in walkers) as the 20-somethings next to them.

Read this.  Don’t discount the Baby Boomers when it comes to music loving and consumable income.

Managing Your Band 6th Edition Book Cover (front)

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COMING MAY 23rd!

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How To Go From Caddy To Geffen Records President
Before big record companies ate each other up like an ’80s game of Pac Man, Geffen Records was a tremendously successful company (maybe today’s equivalent would be Big Machine).  They had John Lennon, Guns N’ Roses, Don Henley, and many more.

Then, the label was shut down and turned into an imprint.  That means Interscope, its owner (which itself is owned by the Universal Music Group), put music out under the Geffen label name, but nobody worked for a Geffen label.  It was all pretend.

Fast forward to today.  A former fan of the label got the chance to open its doors again (metaphorically).  Here’s his story.  And his plan.  It’s pretty interesting.  Why don’t you click and read?

How To Put On A Successful Music Fundraiser
Here’s an updated post from last week.  We raised over $15,000 for music scholarships on March 24th.  How?  And why did the Wayne Rotary donate $350?

Click and read.  Everything is here for you to duplicate if you ever want to put on a successful music-based fundraiser.

Music Biz 2017 Nashvillle

How Synchs & Touring Helped Journey Reach The Rock Hall
Journey was inducted into the Rock ‘N’ Roll Hall of Fame on Friday night.  Read this interview with their manager, John Baruck, who talks about how synch licenses (ever heard “Don’t Stop Believing”?) and consistent touring has kept the band in the public’s eye.  There are lessons here, boyz & girlz.  Learn ’em.

U2 Producer’s Other Job: Selling CDs To KFC Indonesia
I had to include this because it’s what I did for 8 years, taking recorded music and turning it into something new that could be sold, or given away, at places like Kentucky Fried Chicken.  My big scores were cereal deals (General Mills) and a cool downloading deal with Oral B (for their electric toothbrushes).

If you click on the link, you’ll read about Steve Lillywhite, who has produced U2 and the Rolling Stones, and the company he runs in Indonesia.  Their main client is KFC, which sells 500,000 CDs a month.  Why?  How?  Read this article.  It’s a great article about foreign distribution, deal making, and chicken.

It’s Just A Bot, But Fans Cheer Anyway
Automated programs that speak to fans on behalf of artists are catching on.  Have you experienced one of these “conversations”?  Hit reply and let us know.  Did it feel real?  Could you tell that you were communicating with a machine?

This article explains the process and quotes Christina Milian a lot.  Give a read.

Brave New Radio

Podcast of the Week: A2IM President Richard Burgess

Music Biz 101 & More Podcasts: Stream Us 24/7

Our 2017 schedule looks like this:

  • April 12 – Mark Weiss: Rock ‘n’ Roll Photographer
  • April 19 – Jim Donio: President Music Biz Assn
  • April 26 – Todd Horn: VP Internations, ADA
  • May 3 – Melissa DeGeorge: Kobalt Music Mgr. Licensing & Royalty Admin.
  • May 10 – Tony Phillips: VP of On Demand Content, WNYC

Mark those dates on your calendar; 8 PM on Wednesdays.  What do you want to know?  Who do you want to hear from?  Let us know!  The best part?  It’s FREE music biz talk.

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For full details about the Music Management Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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