Tom Mullen – Atlantic Records Catalog Marketing: Music Biz 101 & More Podcast

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Tom Mullen – Atlantic Records Catalog Marketing: Music Biz 101 & More Podcast

Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio.

In this episode, Atlantic Records VP of Catalog Marketing, Tom Mullen, talks about the definition of catalog, why catalog is so important to a label, how they market “old” records, and much more.  Click below and give a listen.

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For full details about the WPU Music Management Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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