The Nashville Music Biz – A Visual Recap
In May, 2016, your William Paterson University professors and Music Biz 101 & More co-hosts, Dr. Steve Marcone and David Kirk Philp, led 20 students from historic Wayne, New Jersey to historic Nashville, Tennessee for the 2016 Music Biz convention.
None of this could have happened without the generous sponsorship of Christine Vay’s Vay Wealth Management and Aaron Van Duyne’s White Hat Management/Van Duyne, Bruno, Inc. This is them below. Click on their pics to be taken to another world (or website):
We also must thank MEIEA (Music & Entertainment Industry Education Association) for a generous grant. Here’s their visually satisfying logo:
At the convention, the WP students put together 26 podcasts/Music Biz 101 & More radio shows. You can find the podcasts easily on our SoundCloud page HERE (you can also subscribe to them HERE on iTunes or access them on Stitcher Radio HERE).
The support of these sponsors and the MEIEA grant help subsidize the costs for the students’ hotel and airfare, which was helpful since the students also registered for a special class called The Nashville Music Biz. Here’s a pic of all of the students in front of the interview room provided by the Music Biz convention (thanks, President Donio!!):
In the class, which was divided into two sections, an MBA class and an undergraduate class, students learned about getting past gatekeepers to pitch people of interest on an idea. In this case, the students chose attendees of the Music Biz convention and pitched them for an interview on the Music Biz 101 & More show.
The students would then research those who said yes, make sure those who said yes actually showed up for the interview, and perform the interview (with frequent interruptions by Philp and Marcone). This is what was used to record everything:
Upon returning to the Garden State, the students got back together and edited their interviews, uploading them to SoundCloud (which automatically uploads them to iTunes) and also writing blog posts, which, when published, automatically upload the podcasts to Stitcher Radio. If you go HERE, you’ll see the blog posts that the students put together.
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In between, these awesome WP Music Biz students got to meet artists as varied as The Monkees, Cheap Trick, and Little Big Town while networking with students from other schools and scores of industry execs. A handful of people the students interviewed include:
- Jeff Cuellar – VP of Strategic Partnerships at AC Entertainment (Bonnaroo!)
- John Butler – VP of Promotions, Curb Records
- Josh Friedlander – Sr. VP Strategic Data Analysis, RIAA
- Joe Conyers III – VP Technology at Downtown Music Publishing Group/VP Songtrust
- Sloane Logue – Manager of Client Relations/ONTOUR Team at Ticketmaster
- Kevin Bruener – VP Marketing at CD Baby
- Elyse Chamberlain – Talent Scout at Atlantic Records
From labels to live, from data to publishing, from DIY to A&R, the students were exposed to a tremendous amount of information on a first-hand basis. Here are some pics from the interviews:
Before the interviews, Philp and Marcone were part of an educational panel with InGrooves’ Donna Ross (she’s great, by the way – listen to our podcast with her HERE), Gloria Green and Stacy Merida from Middle Tennessee State University, and John Butler of Curb Records. See pics of the educational antics (which got rave reviews, by the way):
The previous eleven images were taken by the Music Biz Association. Find more HERE.
You’ll see some good pics below, also taken by the Music Biz Association, of our students hanging out at the convention:
Here, you’ll see Professor Philp yelling that William Paterson students were better than Monmouth University students. He’s entrenched in a mix of evil Monmouth youths. He was only hospitalized for three days.
Professor Philp (on your left) with Yasmin Azhir (front left), Lisa Bremer, (far right), Victoria Rizzo (behind Yasmin) and Emily Case (use process of elimination) on the rooftop of the George Jones Museum. The Tennesee Titans play football in the stadium you see in the background.
The class also got to hang out at and visit both Warner Music Nashville (thanks to Atlantic Records Nashville Steve Robertson) and Curb Records Studios (thanks John Butler).
Most of the podcasts recorded in Nashville will air this summer on WP 88.7 Brave New Radio (William Paterson University’s award winning radio station). The dates of each show are:
- June 22 Jeff Cuellar – VP of Strategic Partnerships at AC Entertainment (Bonnaroo!)
- June 29 Joe Conyers III – VP Technology at Downtown Music Publishing Group/VP Songtrust
- July 6 Serona Elton – Warner Music Attorney
- July 13 Brandon Martinez – IND/Anthony Manker – Clearbox Rights
- July 20 Eric Tobin – VP of Hopeless Records/Elyse Chamberlain – Atlantic Records Talent Scout
- July 27 Jen Appel – Catalyst PR/Judy Tint – Music Business Attorney
- August 3 Jason Ross – TSM Studio/Bjorn Roche – Shimeo
- August 10 Emmanuel LeGrand – Music Week/Josh Friedlander – RIAA
- August 17 Joel T. Jordan – Synch Tank/Kevin Bruener – CD Baby
- August 24 Bram Bessoff – Indie Hitmaker/Vanessa Ferrer – Merch Cat
- August 31 Katie Jellen – Secret Road Music/Sloane Logue – TicketMaster
Thanks to Music Biz President Jim Donio and his staff, two amazing sponsors (please visit them on the web), a generous grant, and the support of William Paterson University, twenty students and two professors had an unforgettable time. There was knowledge gained, lessons learned, and hands-on experience. Stay tuned to see if there’s a repeat in 2017!
P.S. We’ve mentioned John Butler of Curb Records a number of times here. That’s because he’s a very successful grad of William Paterson University (and former classmate of Professor Philp). Butler took his old pal Doc Marcone out for dinner while in Nashville and allowed Philp to tag along.
For full details about the Music Management Program, including courses, the minor, and our MBA, click HERE.
For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.
Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.