It’s EDM week! Sort of. Check out your Weekly Music/Entertainment Industry Social Media Wrap-Up for stories about EDM artists, managers and festivals. Even if you hate EDM, it’s worth a few minutes figuring out what makes the genre tick.
When putting together the marketing mix for your next show, don’t forget video. With a little time and a little creativity, you can create multiple videos which can raise additional awareness of your event and provide additional content for your website, email campaigns, and social networks. Here’s how.
If you’re putting your music up on Soundcloud or iTunes or Spotify or MySpace or (name your service here), don’t forget YouTube! For the price of $0 and a cost of time, you can turn your audio into a video. It’s a great, relatively easy way to squeeze another use out of your content. Click to see how to do it.