Bruce Pilato talks artist management, how he made it in the record industry, and his decisions and successes with bands such as Emerson Lake Palmer and ASIA.
When putting together the marketing mix for your next show, don’t forget video. With a little time and a little creativity, you can create multiple videos which can raise additional awareness of your event and provide additional content for your website, email campaigns, and social networks. Here’s how.
If you’re putting your music up on Soundcloud or iTunes or Spotify or MySpace or (name your service here), don’t forget YouTube! For the price of $0 and a cost of time, you can turn your audio into a video. It’s a great, relatively easy way to squeeze another use out of your content. Click to see how to do it.