In this week’s Music Biz 101 wrap up, we focus on marketing to Generation Z. Know anything about them? Well, you will now. Plus, an interview with John Boulos of Atlantic Records and a link to an amazing Quincy Jones interview. Click, mmmkay?
In this week’s Music Biz 101 wrap up, we focus on influencer marketing. What is it? How does it work? How has it failed? Plus, an interview with newly crowned Co-President of RCA Records, Joe Riccitelli. Click, mmmkay?