Using Video To Promote Your Music Event

WPU Now That's What I Call Pop

When putting together the marketing mix for your next show, don’t forget video. With a little time and a little creativity, you can create multiple videos which can raise additional awareness of your event and provide additional content for your website, email campaigns, and social networks. Here’s how.

WPU Presents: The Advanced Pop Ensemble

The Popular Music Studies program at William Paterson University is ever changing, and this year the program decided to add another ensemble, The Advanced Pop Ensemble. Vocalist Allison McKenzie details the voices and sounds of this amazing group.

WPU Music Biz Student: Jeremy Zipf

WPU MUsic Biz Student: Jeremy Zipf

About a year ago, singer-songwriter Jeremy Zipf decided to leave the Sound Engineering Arts Major at William Paterson University for the Pop Music Studies program. It was during that time that he realized that the classes in the pop program were more suited to the long term goals he had in mind. Why? Click to read more.