Jordan Chalmers, Manager of Influencer & Lifestyle Marketing at Atlantic Records, is this week’s Music Biz 101 & More radio show guest. Click to stream it live!
In this week’s Music Biz 101 wrap up, we focus on influencer marketing. What is it? How does it work? How has it failed? Plus, an interview with newly crowned Co-President of RCA Records, Joe Riccitelli. Click, mmmkay?