Your Music Biz 101 Wrap Up: Week of May 15th

(A gaggle of Pop Music students from William Paterson University are in Nashville as you read this, recording summer radio shows and podcasts on this little Zoom recorder.  Ain’t it cute?)


Greetings! 

Our next Music Biz 101 & More radio show is a replay of our interview with Tom Mullen, VP of Catalog Marketing for Atlantic Records.  If you missed it the first time, tune in Wednesday at 8pm to listen!

In the meantime, listen on-demand to our podcasts HERE – and we’re always open to answer your tweets, so ask away.

Meanwhile, Universal and the Prince Estate aren’t getting along too well anymore. American Idol is back, but this time on ABC. Both Pandora and Snapchat stocks had rough weeks.  And watch THIS VIDEO to see how you can train your brain to put yourself into “a beautiful frame of mind.”

Now scroll down and click on the topics you hold dear to your heart.

Adios!
Your Professor David Kirk Philp

The Nashville Music Biz
Music Biz 2017 takes place this week in Nashville.  Click on this headline or pic to listen to an exclusive interview with James Donio, President of the Music Business Association.  He talks all about the Nashville scene and why the organization decided to use the Music City as the site of this year’s convention.

Music Biz 2017 Nashvillle

#VanLife – The Bohemian Social Media Movement
You should really take some time and read this article.  It’s about a couple who turned their passion for a certain kind of lifestyle into a career.  It also shows how it wasn’t easy to do.

“I was working anywhere from fifteen to forty hours a week, which doesn’t seem like a lot, but when you’re driving around and having all that motion, and what I guess you could call the stress of vanlife—not knowing where you’re going to sleep that night—the anxiety was still there,” one of the subjects of the article said. 

Give this a read and see what they did and how they did it.  Would you have the guts to give it a try?

What Your Band Can Learn From One Quote
There was a really good article in the NY Times last week about Instagram’s growth, which you can read HERE.  It featured one quote in particular that really stood out:

“I can confidently say that most of the people who’ll eventually use Instagram don’t use Instagram now.” – Kevin Systrom

What does this mean?  How can it help me?

Click and read this.  It will hopefully inspire both your head and your heart.

 

The galleys are in!  Now, on to production.

Street Date: June 6, 2017 (it’s been moved for the last time).  Pre-order this masterpiece HERE.

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COMING June 6th!

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Birdman & Slim on Cash Money’s Two Decades Of Success
This is a great interview with Birdman and Slim, two brothers from New Orleans who started Cash Money back in the early 1990s.  There’s some great stuff in here about how to start a label, how to take advice, and how to keep pressing ahead even when your top artist is suing you for millions.

Fascinating stuff. Give it a chance.

What Is The ‘Value Gap’?
Occasionally, we tell you there are some key concepts to understand.  Blockchain.  SoundExchange.  Now, it’s the Value Gap.  In our business, the complaint is that YouTube gets more value for the music videos it allows to be played then it pays the labels and artists from whence those videos came.

Now, you can click on the pic or the headline and understand a little bit more about this topic.

The Rise And (Maybe) Fall Of Influencers
The formula is simple.  Get millions of followers on your social media account.  Then, the world is your oyster.  But after some recent poorly executed (and/or thought out) marketing events, from the Fyre Festival to PewDiePie‘s anti-Semetic statements, should brands and businesses, and the influencers themselves, think harder before their next deals?

Click to read all about it.

Fyre Festival Fallout – Part II
Last week, we wrote about THIS – the Fyre Festival, in which Ja Rule was one of the organizers.  This debacle has become a textbook example of how NOT to run a music festival.   Click on the pic or headline for more background on how the group who put this together burned through millions of dollars.

Next, click HERE to see a timeline of how this came about.  This article is great because you can see lots of tweets and Instagram posts from those who attended the “festival.”  There’s a lot to learn here.  Read it twice.

Warner Made A Deal With YouTube And Aren’t Happy About It
YouTube has been the pariah of the music industry for the past year, and nothing proves that more than the deal the Warner Music Group just made with them last week.  Click to read an analysis of the agreement.

Then click HERE to read an interview with Lyor Cohen, former artist manager and label exec who’s now in charge of label relations with YouTube.  His take is very different from WMG’s.  What do you think?


How To Deal With Student Debt

College graduation season has begun, which means another group of tens-of-thousands are entering the world of debt.  What are some suggestions to help them cope and deal with this?  Click!

YouTube’s Content ID: What Is It?
This ties in to our YouTube coverage above.  ContentID is a huge deal in the music biz.  You should know all about it.  Your wallet, and career, may depend upon this.

The 2016 World Market: 5 Key Points
IFPI, a trade organization in which the acronym stands for International Federation of the Phonographic Industry (that’s why they use an acronym), released a report describing the 2016 world recorded music market.  This article gives you 5 very important takeaways from the report.

If you listened to last week’s Music Biz 101 & More radio show, we talked about these.  In particular, we spent time on the Chinese market and how it has grown from the #14 market in 2015 to #12 in 2016.  With improvements in that country’s music infrastructure, how can it go in 2017?

Brave New Radio

Podcast of the Week: James Donio – Music Biz Association President

Music Biz 101 & More Podcasts: Stream Us 24/7

Our 2017 schedule looks like this:

  • May 17 – REPLAY – Tom Mullen: VP of Catalog Marketing, Atlantic Records
  • May 24 – Janeen Shaitelman: Director of Marketing & Promotions, WFUV Radio
  • May 31 – A Surprise!

Mark those dates on your calendar; 8 PM on Wednesdays.  What do you want to know?  Who do you want to hear from?  Let us know!  The best part?  It’s FREE music biz talk.

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For full details about the Music Management Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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