Subtle promotion for a big fundraising event at William Paterson on April 6th.  What’s this got to do with all things music business?  We’ll explain in future weeks.  For now, don’t be afraid to buy a ticket below.

Meanwhile…

Our next Music Biz 101 & More radio show
will take place Wednesday, March 7th at 8pm and feature Liz Lewis, VP Creative Synch for Advertising and Gaming at Warner Bros. Records. That’s a fancy title.  What does she do?  And how can you get a cool gig like hers?  Stream the show live HERE and find out!  Tweet us a question now if you want: @MusicBiz101wp

In the meantime, absorb the beautiful voices and stimulating conversation from every podcast we’ve done HERE.

Now keep scrolling down.  There’s more.  Lots more.  Go on now.  Scroll…

Success on YouTube Still Means a Life of Poverty

96.5 percent of all of those trying to become YouTubers won’t make enough money off of advertising to crack the U.S. poverty line, according to new research.  That means it’s as easy making a living off of YouTube as it is to make a living off of music streaming, or acting on Broadway, or becoming a voiceover actor.

The importance of this isn’t to discourage you.  It’s to weed out those who really want to dedicate themselves to this and to those who just dream a lot.  Dreams are cool as long as you get out of bed and go to work for them.  If you can’t get yourself to do what it takes to make your dreams happen, find something related that can still make you happy.

As with anything, you get what you put into it.  You make your own luck.  Add your own cliche, but push yourself harder.  And read THIS.  It’s not about the goal.  It’s about what you do to achieve the goal.  How are you going about reaching your goals?  That’s what matters.  Click and do the right thing.  Okay.  Next.

How a Burning Man Project Became A Multi-Million Dollar Business

You never know when you’re going to get a great idea for a song or a way to promote your show or the next Facebook.  Read this article about a guy who went to Burning Man every year and, out of the blue, figured out a way to help hundreds of thousands of people at festivals, after natural disasters, and refugee camps.

As John Lennon sang, “Turn off your mind, relax, and float downstream…”

Pandora Targets Radio’s Never-Ending Spot Loads

I like including something about radio every week because, quite frankly, most readers underestimate its power.  Doc Marcone and I were at a conference a week ago and someone asked us why anyone should care about radio.  Basically, his train of thought was, radio is over.  It’s all about streaming.

Well, streaming and playlisting are HUGE.  But so is radio.  It’s still free.  It’s still easy to use.  And it’s still used by millions of people every day who aren’t streaming.

In addition, read this quote from Cliff Burnstein of Q Prime.  Cliff is one of the most successful managers EVER and his company takes care of the careers of artists like Metallica, the Black Keys, Muse, and Cage The Elephant.  Here’s what he said in the article below about how radio helps artists at festivals (in the pic below,  he’s the bearded on on the right; his partner, Peter Mensch, is on the left):

“Having radio hits can help a band that’s playing a festival. Say, for example, you’re not a headliner but third or fourth on a bill. When you get on stage, you’ve got to get people fast with a couple of songs they know early on. That keeps them riveted to the stage, then you can build the show out from there.

“Cage has had so many radio hits they can play a long set where even casual fans would frequently hear a song they probably know. That’s a tremendous advantage for a band that sounds like nobody else and are great performers. Having all those songs on the radio makes a big difference for them. No doubt about it.”

Pandora knows this.  Click to read about what they’re going to try to do to improve their position in the daily listening of those people who still use radio.  This article lays out how to attack your competition.  Find the holes in their strategy, know your own limitations, and gather the intel needed to improve yourself and break through your competitors’ weaknesses.  Read it!

The Cliff Burnstein Interview

We told you above who Cliff Burnstein is.  Just click, read, and enjoy.  You are guaranteed to receive at least two nuggets of valuable information.

April 6th: I Want My ’80s: The Best of MTV’s Ladies


  Headliners:

Taylor Dayne
Darryl “DMC” McDaniels
Mark Goodman (MTV)
Chris Butler (The Waitresses)
Lori Majewski (SiriusXM)
Rob Fusari (Grammy winning Music Director)

Keep scrolling down.  There’s more great stuff below.

Love,
Your Professor David Kirk Philp

Managing Your Band – 6th Edition is out!  Did you buy it?!?

 

40% discount.  Hurry! 

Podcast of the Week: Pandora’s Heather Ellis

Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio.

In this episode, Heather Ellis, Manager of Artist Marketing at Pandora, talks about AMP (Artist Marketing Platform) for Pandora, how the manager takes on many roles for their artist, and much more!

Enjoy the talk, listener tweets, and see what you can get out of this.

Like what you hear? Tweet us anytime: @MusicBiz101wp

Engage and Adore us on The Facebook, The Twitter, & Instagram:

www.facebook.com/MusicBiz101wp

twitter.com/MusicBiz101WP

instagram.com/musicbiz101wp

Music Biz 101 & More Radio Show: Here’s Who’s Coming Up Soon! 

Great guests are coming over the next few months to your Music Biz 101 & More radio show.

  • March 7 – Liz Lewis, Warner Bros. Records VP Creative Synch for Advertising & Gaming

  • March 28 – James Donio, President Music Biz Association

  • April 25 – Antony Bruno, Royalty Exchange Director of Communications

Tune in at 8 PM each Wednesday for some great, FREE music biz talk.

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For full details about the Music & Entertainment Industries Program, including courses, the minor, and our MBA, click HERE.

For full details about the WPU Pop Music Studies Program, including courses and audition requirements, click HERE.

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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band: 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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