Julie Greenwald Atlantic Records William Paterson University

Music Biz 101 & More Podcast

Music Biz 101 & More Recap: Internships, Spotify, And Teaming With WMG

An end-of-semester Music Biz 101 & More radio show focused on two important topics and made a cool announcement as well.

While co-host Dr. Steve Marcone was away on assignment, his partner in crime, Professor David Philp, welcomed Paul Sinclair, Executive Vice President, Digital Strategy & Innovation, Atlantic Records, who made an unprecedented third visit to the show.  Sinclair spoke at length about his experience offering students the opportunity to participate in the Warner Music Group internship program, what he looks for in a person (some of this also translates to the hiring of full-time employees), and the Interest factor.

“You want them to demonstrate an interest in the music and media industry, show off their individuality, and express their enthusiasm for making the most of the internship opportunity,” he said.  Do they have something to say?  Do they possess unique qualities?  Are they looking to learn?  Here’s the full interview.  Click to listen and then keep scrolling down.

Philp asked about the importance of LinkedIn.  “The application/resume is one thing,” Sinclair said, “and LinkedIn is another.” Since a traditional resume needs to be brief, the significance of a LinkedIn profile shouldn’t be understated.  Include more than the resume, he suggests, such as links to work you’ve done that demonstrates your commitment to the industry.  He’ll click.  

Student co-host Jennette Elizabeth spoke about a project she undertook over the past semester in her Music In Social Media II class.  She, and classmates, had to create a Spotify playlist and then optimize it over a period of months to see how many followers their playlists could attain.  

Suggested Reading: How To Optimize A Spotify Playlist

Sinclair stated the importance of that skill in a job search and said that would be something worthwhile to go on both a student resume and a LinkedIn profile.  Philp went on to say that Jennette, specifically, should include a link to the podcast of this radio show on her LinkedIn profile.  “Somebody will click and hear you talk about how you went about optimizing a Spotify playlist, which is cool,” he said.  “Plus, you did a show with a high-level exec from Atlantic Records. It’s a way to name drop.”

Music Management logo

Philp then spoke about how William Paterson University’s Music Management and Popular Music Studies programs will team up with the Warner Music Group.  As part of this association, qualified WP students will be encouraged to apply for WMG internship opportunities. William Paterson University students will also have access to WMG professionals in a variety of departments, including A&R, Sales, Direct 2 Consumer, and Marketing. 

Suggested Reading: The Internship Interview: How To Prove You’re The Top Choice

In the 2014-2015 academic year, Sinclair served as the William Paterson University Music Business Visiting Expert-In-Residence.  He appeared on the radio show and lectured at the school, speaking with students in social media, basics of the biz, and advanced music industry classes.

Paul Sinclair, head of marketing & digital forAtlantic Records, teaches a Survey of the Music & Entertainment Class.
Atlantic’s Paul Sinclair speaks to a Survey of the Music & Entertainment Industry class in April, 2015.

Rather than feature one individual as the next Music Business Visiting Expert-In-Residence, the 2015-2016 academic year will feature multiple personnel from the Warner Music Group.  “We’ll be starting our own entertainment company in the fall,” Philp said on the show, “and teaming up with WMG now is perfect.  We can use their expertise to help us build something that actually works and provides great hands-on training for our students.”  And of course, the experience in this new start-up will make for valuable additions to each student’s resumes and LinkedIn profiles.

Steve Corbin WEA at William Paterson University
Steve Corbin, VP Category and Content Development at WEA, speaks to a William Paterson University music business class.

Sinclair commented on the presence of WMG executives who recently visited William Paterson, from WEA’s VP Category and Content Development, Steve Corbin, to Dan Goldberg, the SVP of Global Consumer Sales & Marketing for WMG.

“This is very exciting,” said Dr. Stephen Marcone, coordinator of the WP Music Management program, on the phone to Philp after the show.  “We look forward to having WMG’s continued support, and for our top students and future industry leaders to pursue internships with the company.”

The popular Music Biz 101 & More radio show/podcast, co-hosted by Marcone and Philp, will use WMG as a resource for its Season Three guest roster.  Already committed for the new season (running from September – June) are Goldberg and Sinclair – for a record fourth appearance. 

Dan Goldberg Warner Music Group
Dan Goldberg, SVP of Global Consumer Sales & Marketing at Warner Music Group, visited a group of William Paterson University Popular Music Studies students this year.
Julie Greenwald Atlantic Records William Paterson University
From L to R: Dr. Stephen Marcone, coordinator WP Music Management program, Paul Sinclair, head of digital at Atlantic Records, Julie Greenwald, COO of Atlantic Records, Steve Leeds, Sirius/XM VP Talent and Industry Affairs and WP adjunct professor, and David Philp, WP music business program professor.

Ranked as one of the nation’s top music business collegiate programs by Billboard Magazine, WP students have options to receive a BM in Music Management, a BA in Popular Music Studies, or an MBA/MM in Music Management.

The WP Music Business programs recently celebrated the 30th year of its Music Management Seminar Series featuring the COO of Atlantic Records, Julie Greenwald, and Beyonce’s manager, Lee Anne Callahan-Longo, and the second season of the successful Music Biz 101 & More radio show and podcast, which airs each Wednesday night at 8:00 on WPSC: Brave New Radio.

For details about William Paterson University’s undergraduate and MBA program, click HERE.

For details about William Paterson University’s Popular Music Studies program, click HERE.

Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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