Paul Sinclair Atlantic Records Music Biz 101 & More podcast
Paul Sinclair Atlantic Records Music Biz 101 & More podcast
From L to R: Paul Sinclair of Atlantic Records, student co-host Jennette Elizabeth, Producer Phillip Gorokhovsky, Professor David Kirk Philp.

Music Biz 101 & More is the only FREE advice talk show in America broadcast & podcast on college radio that focuses on the business side of the music & entertainment worlds.  Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio.

Atlantic Records Exec VP Paul Sinclair – Music Biz 101 & More: The Podcast

In this episode of the Music Biz 101 & More radio show, Paul Sinclair, Executive Vice President, Digital Strategy & Innovation, Atlantic Records, discusses his experience offering students the opportunity to participate in the Warner Music Group internship program, Spotify playlists, a new working relationship between the Warner Music Group and William Paterson University’s music biz programs, and much, much more.   

But first…


Ally Mac Project Music Biz 101 & More

Your Intro Theme: The Ally Mac Project – “The World Is Ours”


…if you want to skip right to the podcast, scroll all the way to the bottom of the page.

We make introductions in the beginning, including show producer, Phillip Gorokhovsky, and student co-host Jennette Elizabeth, who is a Popular Music Studies major at William Paterson University PLUS a Music Management AND Math minor.  

We’re interrupted by the police and Officer Hunter at 4:10.  No arrests were made.  Then we bring this up…


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We had a big announcement that we make at 8:05 about the new working relationship between the Warner Music Group and William Paterson University’s music biz programs.


Paul Sinclair music biz 101 radio show
Jennette Elizabeth looks on while Paul Sinclair shares his knowledge about everything in the world.

Philp asks, at 15:57, if Sinclair believes college and a formal music business education are valuable toward getting a job in the music industry.  This leads to a brief discussion about people being interesting.  “A cool hang” is what Gorokhovsky brings up.  

Sinclair gives an example of an Ivy League person vs. someone who’s majored in the music business – who would he hire?  That’s around 23 minutes in.

Somewhere around 28 minutes, Philp and Sinclair talk about Paul’s previous two appearances on the Music Biz 101 & More radio show/podcast.  To listen to his first visit, click HERE.  For #2, click HERE.

Listen to the Ally Mac Project’s “The World Is Ours” in the background before our break.


Stream Your Music Biz 101 & More Radio Show Live HERE.

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Listen To The Podcast 24/7 HERE.


At 30:36, listen to Tim Gysin’s jingle for this awesome Music Biz 101 & More radio show/podcast.  Thank you, Tim. You are loved.  

We’re back at 32 minutes and we discuss a Paul Sinclair tweet.  This Paul Sinclair tweet.

At 34:13, we talk more about the internship part of the William Paterson/Warner Music Group relationship, which leads to a healthy discussion about how students can get internships at Atlantic Records (which is part of the Warner Music Group).  This includes the importance of a GPA and building a LinkedIn profile early in a student’s college career.  Philp then asks, at 36:07, if Sinclair looks at LinkedIn profiles in his hiring process.

I can’t tell you the number of people we’ve ended up not bringing in for interviews because their Twitter feed was a mess.



At 44:35, Paul speaks of two specific stories of potential interns, one person who created a magazine about himself (over the top) and another about someone who was more creative with her pitch/interview for the internship.

SUGGESTED READING: The Internship Interview: How To Prove You’re The Top Choice

After wishing Professor Philp’s daughter, Delaney, a happy birthday at 50:20ish, the discussion turns to playlists and the optimization of playlists – how do I get people to listen to my playlist?  Jennette Elizabeth shares lessons that she learned.

Sinclair gives some tips that he and his team have found that help a playlist rank higher, such as keeping it up.  He also explains that “playlist optimization” is a skill that should be included on a resume and LinkedIn profile.


Sinclair Visit #3
Our promo image, used on Twitter and Instagram, to promote Paul Sinclair’s unprecedented third appearance on Music Biz 101 & More.

Paul shares his playlist experience at 57:30.  “I’ve spent an absurd amount of time” talking about playlists at Atlantic Records. Then, at 59:20, Paul explains why “playlisting” is so important to Atlantic Records.

Around 1:04, your main man Professor Philp asks Sinclair about Tidal.

Your Ally Mac Project streams us out at 1:10 as we await the next great podcast. Have comments?  Speak your piece below or register for our weekly newsletter HERE.


Below is a list of our other Music Biz 101 & More podcasts.  Click HERE to listen and get great at what you want to do!

  • Steve Leeds – Sirius/XM Radio
  • Karl Guthrie – Entertainment Attorney Extraordinaire
  • Dr. Rob Quicke – Founder of World College Radio Day
  • Dr. E. Michael Harrington – Copyright/Intellectual Property Expert
  • George Dassinger – PR Guru (that means Expert)
  • Aaron Van Duyne – Business Manager for KISS, Dave Matthews Band, and more
  • Harvey Leeds – Personal Manager for Southside Johnny
  • Elena Lanza – Independent Dance Radio Consultant
  • Dr. Dave Demsey – Coordinator Jazz Studies Program, William Paterson University
  • Paul Sinclair – Head of Digital Strategy, Marketing, eCommerce, and Product Development at Atlantic Records
  • Jane Stein – Performing Arts Presenter, William Paterson University
  • Sean Gilday & Rachel Hill – Agents, Blue Raven Entertainment

    Paul Sinclair music biz 101 & more podcast
    Paul Sinclair takes notes during his Music Biz 101 & More interview.
  • Wayne Chernin – Island & Republic Records
  • Steve Corbin – WEA & Lupo Entertainment
  • Dave Lory – Jeff Buckley/Courtney Love Manager
  • Chris Henderson – Guitarist for 3 Doors Down
  • Frank Robbins – Guitar Tech/Hall & Oates and moe.
  • Howard Freeman – Executive Producer Quick Chek NJ Festival of Ballooning & Rock, Ribs, & Ridges Festival
  • Chris Butler – Songwriter/Guitarist for The Waitresses & Tin Huey
  • Ron Bienstock – Music Business Attorney
  • Rob Fusari – 2-time Grammy Award-winning songwriter/producer
  • Al Cohen – Founder, ACM Records
  • Jim Neglia – Personnel Manager, NJ Symphony Orchestra
  • Lauren Marsh – Independent Artist
  • Rosie Lopez – President, Tommy Boy Entertainment
  • Adam Kornfeld – Booking/Talent Agent, AGI (Artist Group International)
  • Harry Weinger – Universal Music Enterprises & 2-time Grammy winner
  • James Donio – President, Music Business Association
  • Zach Matari/Enki Bello – DIY Artists & Future Stars

To read recaps and listen to every Music Biz 101 & More show, just click HERE.

Thanks for listening and, as always, Adios!


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