Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio.
In this episode, Alix Kram, VP of Global Brand Licensing for Warner Music Group Artist Services, talks about entrepreneurship, how artists’ create their brand, and much more.
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For full details about the WPU Music Management Program, including courses, the minor, and our MBA, click HERE.
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Jessica Essix is a current graduate student at William Paterson University pursuing a MBA in Music Management. She is also a vocalist. Upon graduation she plans to go into music publishing or touring to help other artists.