If you don’t know who Scooter Braun is, you should. But if you don’t, let me give you a hint.
Did the light bulb come on? Scooter is responsible for the career of a sort of, decently well-known pop star who just happens to be named Justin Bieber… Now I can practically see the look of disgust on your face but don’t click the big red X just yet! I’m here to talk about Scooter, not Justin, remember? Honestly I felt the same way about the whole spiel at first. But after doing some research and poking around, I now have a lot of respect for Scooter and what he has and is looking to accomplish. So, we cool with talking about him? Cool, let’s begin.
6 Life Tips From Music Mogul Scooter Braun
Scooter Braun is one of the youngest moguls in the music industry at only 32 years of age. He began making a name for himself as an event/party organizer for NBA stars and Britney Spears among others, and also worked for So So Def recordings where he met Usher and many other hip-hop artists. When Scooter realized, however, that he had so many ideas yet no manpower to achieve them, he decided to take it upon himself, start his own business, and has since involved into the talented entrepreneur we know him as today. Did I mention he was only 19 years old at the time? So what is his business now you might ask? Well I can tell you it’s not all about Justin Bieber. Here’s a quick breakdown:
Scooter Braun’s Entrepreneurial Projects
- SB Management
- Scooter’s team handles 13 artists including Ariana Grande, The Wanted, Carly Rae Jepson, Martin Garrix, and Psy
- Schoolboy Records
- An independent label with major label distribution power
- Artists signed are: Asher Roth, Carly Rae Jepson, Justin Bieber, and Madison Beer
- Sheba Publishing
- A joint venture with Universal Music Publishing that has direct lines to both SB Management and Schoolboy Records
- Writers include Bernard Harvey and Mason Levy, writer of Bieber’s “Boyfriend”
- SB Films
- Created and produced the international hit film Justin Bieber: Never Say Never which received such acclaim it surpassed Michael Jackson’s This Is It
- Other projects include the TV show “The Wanted Life” featuring the boy band as well as the movie The Giver
- Silent Labs
- A joint venture with investor Ron Zuckerman who has a portfolio of over 25 companies and has helped found several technology-based businesses
- Pursuing disruptive opportunities focused on technology, entertainment and influence, projects include Songza and Spotify
- Strengthening the SB brand through partnerships with other notable brands such as ConAgra Foods and Elizabeth Arden
- Giving back to important causes such as the Make A Wish Foundation and the Cure ATRT fund for pediatric brain tumors
Now that we’ve established some credibility, you can see how involved Scooter is in the entertainment business and why he might be someone to look up to. If you’re still not completely sold on him, let me tell you about his values and some words of wisdom regarding life that may just help fully change your mind.
6 Life Tips We Can Learn from Music Mogul Scooter Braun
1. “Run Towards Fear”
Scooter believes that facing your fears is the only way to truly grow as a person. When people doubt you, don’t give up. Use their skepticism as a way to fuel your fire and prove them wrong.
The goal of all of Scooter’s companies is to “inspire people to try.” Just because you fail doesn’t mean the effort is over. Try and don’t give up. Trying is a starting position and you shouldn’t be done until you’ve succeeded.
3. Money is an Avenue
Money is not an avenue to happiness but an avenue to freedom. When you have money it creates a sense of security that’s nice to have. However, there are plenty of people who have huge amounts of money and are hugely unhappy. So when you have that freedom, how do you want to live?
(And this coming from a guy worth $40 million)
4. The Art of Giving
Scooter describes giving as having a thrill akin to the high you get from a drug. Unfortunately most people don’t realize how easy it is to give back. There are plenty of ways to and plenty of places to find more information so do your research and get involved. Giving often has a better feeling than receiving so why wouldn’t you want to try it? You might just make a bigger impact than you ever imagined or intended.
5. Do Good Business
When you do good business there is nothing to be scared of. No one is trying to kill you or hurt your family or anything usually so drastic (unless you’re in the mob maybe) so don’t be afraid. People will see you doing good things and want to know you and gravitate towards you. Trust yourself and your gut and don’t be afraid to do good.
6. Live Well
If you truly want to inspire people, live well. Live a life where you can look in the mirror and feel happy about yourself and that life you’re living. Live in a way that you’re satisfied with. Surround yourself with people that you love and believe in the goodness of people and trust as it will instill a sense of trust and freedom in you.
I don’t know about you, but I think these are some pretty wise words coming from someone who is still very young in our world’s standards. If you want to hear more of what Scooter has to say about his values and experiences and what has shaped them make sure you check out the interview he did with Shop Talk Radio.
By now I would hope that you at least have some respect for Scooter Braun even if you have a lack of respect for Justin Bieber. But just in case, let me try and win you over one more time. Here’s what Scooter had to say about Justin, his lack of decent behavior lately, and his job as an artist manager.
“I think to help [Justin] get through that I have to hold him to a higher standard. I can’t baby him…either we quit and let you try and find a normal life or you realize that this is what this is and we’ve got to keep fighting.”
“My responsibility is to always be there when they fall, always be there to help them get back up. But at some point I need to let them fail, because if they don’t they’re going to have no humanity.”
Just because Scooter is an artist manager, doesn’t mean he’s in control or necessarily responsible for his artists’ behavior. We’re all human; they’re just a little more famous version of human. So please don’t let your judgment or your view on Justin or Scooter’s other artists affect your view on Scooter. He is an entrepreneur and music mogul with huge visions for how the music and entertainment industry can evolve. It will be very exciting to see how he and his business continue to grow and shape the business environment that we will be a part of.
Written by: Kari Keller
WP MBA Music Management Student
Class of 2015
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