Your Music Biz 101 Wrap Up: Week of February 5th On February 5, 2018 By ProfessorPhilp In this week’s Music Biz 101 wrap up, we focus on influencer marketing. What is it? How does it work? How has it failed? Plus, an interview with newly crowned Co-President of RCA Records, Joe Riccitelli. Click, mmmkay?