Using Video To Promote Your Music Event

WPU Now That's What I Call Pop

When putting together the marketing mix for your next show, don’t forget video. With a little time and a little creativity, you can create multiple videos which can raise additional awareness of your event and provide additional content for your website, email campaigns, and social networks. Here’s how.

Pharrell Williams: From Behind The Scenes To The Forefront

Pharrell Williams: From Behind The Scenes To The Forefront

You may have heard of this rising solo artist, Pharrell Williams from his smash single “Happy” that was released this past year and has flooded radios around the world with its catchy melody, simplistic lyrics and positive message. What you may not know is Pharrell’s history in the music business. WPU Music Biz student Zach Matari explores the world of Pharrell.

Music Biz 101 & More: The Podcast With Special Guest Entertainment Lawyer Karl Guthrie

Music Biz 101 & More: The Podcast With Special Guest Karl Guthrie

Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University’s Dr. Stephen Marcone & Professor David Philp, the show airs each Wednesday at 8pm on WPSC-FM, Brave New Radio. In this podcast episode, Karl Guthrie, entertainment attorney extraordinaire, dishes about artist recording contracts that your co-hosts didn’t know, the textbooks don’t know, and, apparently, most other entertainment attorneys don’t know.