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What is the single most important aspect of the music industry an artist manager needs to understand?
Matthew Knowles, Former Manager: Beyoncé
There is no single most important aspect. In order to be a highly successful manager many aspects of the business are equally important for success.
1.) Complete understanding of touring from production, routing, ticketing, ticketing and managing expenses.
2.) Complete knowledge of record labels functions. How can you manage the record label when you don’t know what they do?
3.) Complete understanding of streaming and social media…our new world order!
4.) Building relationships and building your team (Entertainment attorney, booking agent, social media expert, road manager, label, branding partners, business manager).
5.) Lastly Artist development. Something only a few of us truly know how to do unfortunately.”
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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.