What Does A Manager Need To Know? Alana Mulford (Rick Springfield’s Management Co.)

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What is the single most important aspect of the music industry an artist manager needs to understand?

Alana Mulford, Brian Doyle Entertainment (Rick Springfield’s management co.)

“The single most important to understand as a music Manager is PEOPLE. Without an understanding of how people work and function as well as what motivates and inspires them, you can’t understand how to actually make things happen.

“It’s more than music, it’s more than touring, it’s more than recording and more than licensing… Understanding your artists, and their bands, as well as the rest of the industry helps you to make it all come together.”

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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too).  Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition.  Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.

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